THE END OF THE ‘LIVING ROOM ALTAR’. HOW GEN Z HAS DISRUPTED TRADITIONAL TV VIEWING

13. 5. 2026 | 5 min read For the baby boomer generation, the television remains the focal point of the home and a digital ‘altar’ around which furniture is arranged and daily life organised. For Generation Z, however, the role of this device has changed dramatically. It is no longer a “window to the world”, but often merely the largest and, paradoxically, the least-used screen in the home. This is not, however, a mere change in taste, but a complete shift in approach to content consumption.

CONSUMERS DON’T HATE AI ADS – THEY HATE BAD ADS

13. 5. 2026 | 4 min read There’s a story I keep reading in the trades, and I want to analyze it because I don’t think it’s fully accurate. It’s the story about how consumers hate AI-generated ads.

CANNES LIONS: A RECORD NUMBER OF INDEPENDENT AGENCIES JOINED THE JURY

12. 5. 2026 | 2 min read Cannes Lions has announced the jury for this year’s festival. The jury will select world-class creative work, which will then be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, taking place from 22 to 26 June 2026.

NAKED ATTRACTION ATTRACTED 1.3 MILLION VIEWERS; ÓČKO IS PREPARING A NEW SERIES

12. 5. 2026 | 2 min read According to Óčko, the first Czech-Slovak version of the dating show Naked Attraction attracted more than 1.3 million viewers and exceeded 105 million views on social media.

THE BEST CAMPAIGNS FROM THE 2026 WORLD CUP

11. 5. 2026 | 2 min read The 2026 World Cup is just round the corner, and TV screens, social media and shop shelves are rapidly filling up with sponsored products, a parade of sporting legends (no surprise there – Beckham is back) and plenty of events brimming with the spirit of football.

MARK RITSON: WHAT REALLY DETERMINES THE EFFECTIVENESS OF ADVERTISING CREATIVE

11. 5. 2026 | 9 min read Is there a formula for effective advertising? During his presentation at the Media, Marketing & Effectiveness conference, Mark Ritson offered his perspective on the subject. He combined data from System1 and Effie with research by Paul Dyson to demonstrate why some campaigns perform many times better than others. He argues that successful advertising rests on three key principles: emotional impact, instant brand recognition and the ability to work over the long term. He also challenges a number of modern marketing habits, from an obsession with constant change to the underestimation of television as a brand-building medium.

PRIMA’S NEW ADVERTISING FORMAT, PAUSE AD, PROMISES 100% VISIBILITY

11. 5. 2026 | 2 min read The advert is only displayed to the viewer when they actively interact with the remote control and pause the content they are watching.

WHY NETFLIX, DISNEY AND GOOGLE TV ARE ADOPTING THE VERTICAL VIDEO FORMAT

7. 5. 2026 | 5 min read Technological evolution often brings with it a number of paradoxes. Streaming services, which originally assumed that viewers would watch digital entertainment primarily on a large screen, are now beginning to experiment with mobile formats, including within the CTV landscape.

TN LIVE HAS HUNDREDS OF THOUSANDS OF VIEWS PER WEEK AND IS SET TO EXPAND ITS DISTRIBUTION

6. 5. 2026 | 5 min read After five years on the market, TV Nova Group’s TN Live has evolved into a 24/7 news and lifestyle channel. It aims to drive further growth through more intensive content production and distribution on social media and its own platforms.

CZECH TELEVISION RETAINED THEIR LEAD IN APRIL, WHILE NOVA LEADS IN PRIME TIME AND AMONG YOUNGER VIEWERS

6. 5. 2026 | 2 min read The rankings in the television market remain unchanged. In April, Czech Television once again topped the ratings among viewers aged 15 and over, whilst Nova retained first place among younger viewer groups and during prime time.

NIELSEN: CO-VIEWING PILOT DELIVERS +4% AVERAGE INCREASE IN TOTAL VIEWERS

5. 5. 2026 | 2 min read Nielsen has released data from its co-viewing pilot for February’s top live televised events that shows an average +4.19% lift in total viewers. Increases seen across February events including the Super Bowl, Womter Olympics, NBA All-Star Game and Daytona 500.

NEM DUBROVNIK REVEALS 2026 AGENDA

5. 5. 2026 | 2 min read NEM Dubrovnik has unveiled the full agenda for its 2026 edition, which will bring together more than 300 companies, over 200 buyers and more than 150 exhibitors.

ESG ADS ATTRACT LESS ATTENTION, BUT BOOST INTEREST IN THE TOPIC

5. 5. 2026 | 4 min read Although ESG adverts are, on average, less effective at capturing attention than standard campaigns, they can significantly boost interest in the topic being communicated, according to new research by Ipsos. The data also confirms growing consumer scepticism towards sustainability claims and a shift in how people define ‘green’ products.

STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

5. 5. 2026 | 2 min read New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom.

CNN PRIMA NEWS IS CLOSE TO REACHING THE 3% SHARE MARK AFTER SIX YEARS

5. 5. 2026 | 2 min read CNN Prima News’s share of the television market is increasing year on year and is approaching the three per cent mark this year.

STREAMTV: THE END OF LINEAR TELEVISION. HYBRID MODELS WILL DOMINATE THE MARKET

4. 5. 2026 | 7 min read According to Filip Zelinka, the future of video content is defined by the battle between platforms for viewers’ attention through an effective combination of subscription (SVOD) and advertising models (AVOD), as demonstrated at the Stream TV conference.

FLEMEDIA LAUNCHES THE 21ST EDITION OF THE FLE MEDIA AWARDS

3. 5. 2026 | 2 min read The FLE Media Awards competition is entering its 21st year. Flemedia has opened entries for Czech and Slovak campaigns, which creators and clients can submit until the end of June.

SVENGALI AND TV NOVA HAVE THE MOST NOMINATIONS AT THE LEMUR AWARDS

30. 4. 2026 | 3 min read The record-breaking CzechPR Awardshas announced its finalists. A total of 116 projects have made it onto the shortlist from 350 entries, with Svengali Communications and TV Nova receiving the most nominations.