PAVEL VAŠEK HEADS UP THE PRIMA GROUP’S MARKETING DEPARTMENT

1. 9. 2026 | 2 min read Pavel Vašek has been appointed as the new marketing director of the Prima Group. He joins the media group from the Rohlik Group, where he led brand communications and marketing campaigns in international markets.

NEW GLOBAL TV GROUP OVERVIEW HIGHLIGHTS THE POWER OF TV ADVERTISING

31. 8. 2026 | 2 min read The Global TV Group has released its new 2026 deck, The Power of TV Advertising 2026, bringing together international research on reach, business outcomes, attention, trust and innovation. Among other findings, the data reveal significant differences in the amount of actual attention advertising receives on television, YouTube and social media.

WUNDERKIND’S ADAM GENDELMAN: PAUSE ADS DRIVE TWICE THE ATTENTION OF STANDARD 60-SECOND SPOTS

31. 8. 2026 | 3 min read When a viewer pauses a TV show they’re streaming, they’re still in the room. They’re still looking at the screen, still mentally engaged. That moment, it turns out, is far more valuable to advertisers than the traditional commercial break viewers routinely use to check their phones or go to the fridge.

NOVA VIEWERS WANTED MORE ORDINACE. BOŽÍ PLÁN RESPONDS TO A NEW TREND

31. 8. 2026 | 8 min read The return of Ordinace v růžové zahradě (The Rose Garden Clinic) to TV Nova, albeit with older episodes, is a direct response to viewer demand, says Programming Director Silvia Majeská. Nova’s revised approach to Tuesday and Thursday evenings, which will feature the new series Boží plán (God’s Plan), likewise reflects changing audience preferences.

ONEPLAY HAS LAUNCHED A ‘COMING SOON’ SECTION, SHOWCASEING UPCOMING FILMS AND TV SERIES

30. 8. 2026 | 2 min read The Oneplay streaming service has added a new ‘ComingSoon’ section to its catalogue, in which it showcases titles scheduled for release in the coming weeks.

FROM STAR WARS TO JAMES BOND: FILM SOUNDTRACKS IN TV ADVERTISING

27. 8. 2026 | 8 min read Just a few notes are enough and you instantly know that James Bond is approaching. Or Darth Vader. Film music has a unique ability to evoke emotions, memories and expectations within just a few seconds. That is precisely why advertising creatives turn to it relatively often – sometimes using an original soundtrack, other times commissioning music that merely evokes its atmosphere.

ONEPLAY SPORT WILL BROADCAST THE SPARTA VS SLAVIA DERBY WITH SPECTATORS RIGHT IN THE STUDIO

26. 8. 2026 | 2 min read Oneplay Sport is preparing a special broadcast for Sunday’s 318th Prague derby between Sparta and Slavia. For the first time during a Chance Liga broadcast, it will involve viewers in the match studio. The television production will also utilise 20 cameras, including a drone.

HOW GEN Z IS CHANGING THE RULES OF SPORTS FANDOM FOR BRANDS

26. 8. 2026 | 5 min read For generations, sports fandom was inherited rather than chosen. Team allegiances usually began at home, with a parent, grandparent or older sibling influencing what jersey you wore, what games were on TV and what rivalries mattered.

THE POWER OF CREATIVITY LIES IN HUMAN JUDGEMENT, A D&AD STUDY HAS SHOWN. TAKING SHORTCUTS CAN COST YOU DEARLY

26. 8. 2026 | 6 min read D&AD, an organisation bringing together designers and creatives across markets, has published its second report on AI and creativity. In it, it highlights one key point: the distinction between average work and truly high-quality work has not disappeared as a result of artificial intelligence tools.

EFFIE STAGE WILL FOCUS ON WHAT LIES BEHIND COMMUNICATION THAT WORKS

26. 8. 2026 | 4 min read This year’s Effie Stage programme will feature more than twenty guests from the Czech Republic and abroad. The conference will focus on marketing effectiveness, creativity, the impact of artificial intelligence on brands, and the relationship between clients and agencies.

VAB: ADS IN LOCAL NEWS BOOST SALES AND BRAND PERCEPTION

25. 8. 2026 | 3 min read VAB: Ads in Local News Boost Sales and Brand Perception Ads in breaking local TV news coverage make all viewers, including younger ones, more likely to purchase a product, according to the survey.

PRIMA INCREASED ITS NET PROFIT TO MORE THAN HALF A BILLION LAST YEAR, BUT REVENUE REMAINED LARGELY UNCHANGED

25. 8. 2026 | 3 min read In 2025, the Prima Group maintained stable operating performance despite a decline in television advertising revenue. The growth in net profit was driven primarily by a significant improvement in financial performance and growing digital activities, led by prima+.

TELEVISION AUDIENCE MEASUREMENT IS PASSING INTO CZECH HANDS, WITH ATO AND ADMOSPHERE COLLECTIVE TAKING OVER

25. 8. 2026 | 6 min read Nielsen Admosphere is changing hands and, following the Nielsen Group’s withdrawal from the Czech market, is passing into Czech ownership. The Association of Television Organisations initially acquired a 100 per cent stake in the company; the Admosphere Collective group will subsequently acquire a majority stake. The project to measure television viewing figures and digital video is set to continue unchanged.

THE EFFIE STAGE PROGRAMME IS NOW COMPLETE, FEATURING INTERNATIONAL FIGURES AND DOMESTIC LEADERS

25. 8. 2026 | 7 min read What lies behind marketing communications that really work? This year’s Effie Stage will provide the answer by examining effectiveness from several angles. It will begin with creativity and the ability to keep pace with rapid change, move on to brand strategy and the new AI-driven reality in which brands must operate, and conclude with the very foundation of effective communication – the relationship between clients and agencies.

HBBTV UNVEILS JURY FOR HBBTV AWARDS 2026

24. 8. 2026 | 2 min read The HbbTV Association has announced that the jury has been appointed for the HbbTV Awards 2026.

SURVEY: MOST ‘UNSKIPPABLE’ ADS NOT BEING WATCHED

24. 8. 2026 | 4 min read Research from consumer insights platform Attest finds that many of the assumptions underpinning media planning simply don’t reflect how people actually consume content today.

STREAMING GIANTS SCALE BACK PRICE HIKES AS CONSUMERS HIT CEILING ON WILLINGNESS TO PAY

24. 8. 2026 | 3 min read Average price increases at Netflix, Disney+ and Amazon have slowed sharply over the past three years, signalling that major streamers may be approaching the limits of what subscribers are willing to spend.

PRIMA HAS LAUNCHED NEW BRAND IDENTITIES, LINKING THE CHANNEL’S PRESENTERS WITH THE BRAND

24. 8. 2026 | 2 min read The Prima Group is launching new on-air identities ahead of the autumn season. The brand spots link the channel’s familiar faces with the five letters of the Prima brand and make use of physically constructed sets rather than digital effects.