TV NOVA TO INCREASE ADVERTISING PRICES BY 18 PERCENT FOR 2024
5. 10. 2023 In its business policy for 2024, Nova TV Group is counting on an average increase of 18 percent in the price of advertising space. The expected increase in TV advertising prices for next year has been confirmed by the strongest player in the domestic commercial market in terms of turnover, Nova Group. For 2024, it… Continue reading TV NOVA TO INCREASE ADVERTISING PRICES BY 18 PERCENT FOR 2024
MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING
4. 10. 2023 The Czech Republic’s Media Club has launched a new programmatic buying of video advertising on TVs connected to the internet. It brings the possibility of unique programmatic advertising planning in the prima+ video library, HbbTV, smart TV applications, Samsung, LG, Android TV and IPTV operators from a single interface. Media Club is the first on… Continue reading MEDIA CLUB LAUNCHES CTV PROGRAMMATIC VIDEO ADVERTISING
HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023
4. 10. 2023 The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, is pleased to announce that the jury has been appointed for the HbbTV Awards 2023. The jury members are: Nicole Agudo Berbel, Seven.One Entertainment… Continue reading HBBTV UNVEILS JURY FOR HBBTV AWARDS 2023
NOVA GROUP HAS ACQUIRED THE RIGHTS TO BROADCAST FORMULA 1
2. 10. 2023 From 2024, Formula 1 coverage will move from AMC channels to Nova Sport channels. The Nova Group has acquired the exclusive broadcasting rights to Formula 1. From 2024, Nova Sport will broadcast the world motorsport series on its pay channels. Nova plans to announce details on the form of broadcasting during the winter. “The acquisition… Continue reading NOVA GROUP HAS ACQUIRED THE RIGHTS TO BROADCAST FORMULA 1
TV NOVA PODCAST KUBA S NOVOU: TV DRAWS LOTS FOR CINDERELLA AND OTHER FAIRY TALES EVERY YEAR
28. 9. 2023 Kuba S Novou podcast is coming up with another sequel. This time, we look into buying shows. Jan Rudovsky has been leading the acquisitions team at TV Nova and TV Markiza since May 2023. He returned to Nova after 11 years in a similar position at a rival broadcaster. In an interview with Jakub Strýček,… Continue reading TV NOVA PODCAST KUBA S NOVOU: TV DRAWS LOTS FOR CINDERELLA AND OTHER FAIRY TALES EVERY YEAR
MARKETERS ARE ‘ENERGISED’ BY FUTURE POSSIBILITIES
27. 9. 2023 After a few years when marketers were understandably focused on the present – addressing the multiple issues thrown up by the pandemic and its aftermath – new research indicates that they are now looking to the future and are “energised by its possibilities”. That’s according to the annual Future of Marketing report* from insights agency… Continue reading MARKETERS ARE ‘ENERGISED’ BY FUTURE POSSIBILITIES
STARTING TO LAUGH AGAIN. THE SLOW RETURN OF HUMOUR IN ADVERTISING
26. 9. 2023 New Kantar LINK+ data shows the power of humour in advertising across media channels for brands and highlights the importance of making consumers laugh out loud. Just over a year ago, we talked about the steady overall decline of humour in advertising over the last two decades. The good news is that Kantar data from… Continue reading STARTING TO LAUGH AGAIN. THE SLOW RETURN OF HUMOUR IN ADVERTISING
SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION
26. 9. 2023 Two fifths (41%) dislike managing their devices, while 28% say managing tech devices and subscriptions is “overwhelming,” according to Deloitte. The tech fatigue many consumers began feeling during the lock-downs of Covid-19 seem to have translated into a growing ambivalence towards technologies with U.S. consumers looking to both adopt new technologies and simplify how they… Continue reading SURVEY: U.S. CONSUMERS WANT FEWER DEVICES BUT MORE TECH INNOVATION
THE PROPOSAL TO INCREASE MONEY FOR ČT IS SHOCKING AND UNACCEPTABLE WITHOUT DISCUSSION
26. 9. 2023 The proposed major media amendment to provide more funding for ČT (Czech Television) and ČRO (Czech Radio) cannot be adopted without a discussion on the role of the public service. the discussion should have been held at the beginning of the preparation of the new legislation, says president of AKTV, Klára Brachtlová.
QR CODES ON TV COMMERCIALS: THE NEW NORMAL FOR RUNNING TV ADS
25. 9. 2023 Using QR codes on TV commercials allows brands to give an interactive engagement to their viewers by scanning the QR code that leads to online content. Using QR codes on TV ads, innovative marketers can convert offline engagements to online conversions. QR codes can take viewers to any form of TV advertisement or promotion online… Continue reading QR CODES ON TV COMMERCIALS: THE NEW NORMAL FOR RUNNING TV ADS
COMMERCIAL RADIO COMPANIES: THE DRAFT AMENDMENT POSES A THREAT TO THE DUAL MEDIA SYSTEM
25. 9. 2023 Commercial radio networks organised in the Association of Private Broadcasters (APSV) reject the draft of a major media amendment and consider it a threat to the dual media system. Commercial radio companies that are members of the Association of Private Broadcasters have also spoken out against the so-called “major media amendment”, which is supposed to… Continue reading COMMERCIAL RADIO COMPANIES: THE DRAFT AMENDMENT POSES A THREAT TO THE DUAL MEDIA SYSTEM
NOSTALGIA MARKETING: A POWERFUL SOURCE OF EMOTION
25. 9. 2023 Nostalgia is in right now — and perhaps this is partly a reaction to the ever-evolving technocentric landscape we live in. Familiarity can be comforting and a source of positive memories from the past; so, in many ways, it’s unsurprising that brands are harnessing nostalgia to evoke joy and connection for beloved brands, aesthetics, experiences,… Continue reading NOSTALGIA MARKETING: A POWERFUL SOURCE OF EMOTION
TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS
22. 9. 2023 TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. That is according to Kantar’s fourth annual global Media Reactions report, which also found preference for TV sponsorship fell from 12th place to 20th among marketers, and… Continue reading TV SLIPS OUT OF MARKETERS’ TOP-RANKED MEDIA CHANNELS
HOW TO IMPROVE ADVERTISING PAYBACK
21. 9. 2023 Advertisers need to understand the different levers they can pull to improve ROI and to identify where resources should be put to maximise returns, reveals new research on the drivers of advertising profitability. In a WARC Spotlight on Drivers of Brand Growth, Paul Dyson, co-founder of Accelero, updates his previous study from 2014 to include… Continue reading HOW TO IMPROVE ADVERTISING PAYBACK
STUDY SHOWS STRONG CONSUMER SUPPORT FOR LGBTQ+ REPRESENTATION IN ADVERTISING
21. 9. 2023 Survey of 2,300 US adults indicates that consumers actively seek brands that support the LGBTQ+ community and may cease their patronage if these efforts are reduced. Amid all the controversy over LGBTQ+ advertising, a new report from the Cultural Inclusion Accelerator (CIA) and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) suggests that a… Continue reading STUDY SHOWS STRONG CONSUMER SUPPORT FOR LGBTQ+ REPRESENTATION IN ADVERTISING
STATEMENT OF PROFESSIONAL PUBLISHING ASSOCIATIONS ON THE PROPOSED “MAJOR MEDIA AMENDMENT”
20. 9. 2023 Czech publishers represented in professional associations SPIR (Association for Internet Development) and UV (Union of Publishers) demand an expert discussion on the financing of public media and their role alongside commercial media. They criticise the fact that the introduction of the amendment to the acts on Czech Television, Czech Radio, and radio and television fees… Continue reading STATEMENT OF PROFESSIONAL PUBLISHING ASSOCIATIONS ON THE PROPOSED “MAJOR MEDIA AMENDMENT”
COMMERCIAL TV COMPANIES DEMAND WITHDRAWAL OF MAJOR MEDIA AMENDMENT
19. 9. 2023 The commercial television groups Nova, Prima and Óčko show their displeasure with not being invited to discuss the proposal to increase the fees for ČT (Czech Television).
STUDY UK: YOUNGER AUDIENCES WARY OF AD BOMBARDMENT
19. 9. 2023 Ad bombardment is the biggest driver of distrust in advertising and its importance has increased significantly for younger audiences over the last two years. That’s according to new research* from Credos, UK advertising’s thinktank, which reports that the importance score this demographic attaches to ad bombardment has almost doubled, from 19 out of 100 in 2021… Continue reading STUDY UK: YOUNGER AUDIENCES WARY OF AD BOMBARDMENT
