CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

28. 1. 2026 Advertising that amplifies brand trust can have an outsized impact on traditional markers of commercial success, including growth in sales, market share or profit, according to new analysis from the IPA. Commercial campaigns in the IPA Effectiveness Databank that recorded large increases in brand trust reported an average of 65% more large business effects than… Continue reading CAMPAIGNS SEE BETTER BUSINESS EFFECTS WHEN THEY INCREASE BRAND TRUST

IAB: U.S. AD SPEND TO SPIKE BY 9.5% IN 2026 AS AI POWERS MARKETING EFFORTS AND LINEAR TV DECLINES

28. 1. 2026 AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported. The Interactive Advertising Bureau (IAB) has released a new study predicting 9.5% year-over-year growth in U.S. ad spend, accelerated by major cyclical events like the mid-term elections and Olympics. Its annual… Continue reading IAB: U.S. AD SPEND TO SPIKE BY 9.5% IN 2026 AS AI POWERS MARKETING EFFORTS AND LINEAR TV DECLINES

AI IN ADVERTISING IS NOT THE HOLY GRAIL. IT SAVES TIME, BUT THE QUALITY IS LACKING.

28. 1. 2026 Artificial intelligence is gradually replacing some of the manual work done by advertising creators, but it cannot replace human creativity and thinking, said Jan Suda, assessing the current situation at the Marketing Meeting conference. The possibilities of artificial intelligence in advertising are often overestimated. Jan Suda, Media & Channels Strategist at McCann Prague, said this… Continue reading AI IN ADVERTISING IS NOT THE HOLY GRAIL. IT SAVES TIME, BUT THE QUALITY IS LACKING.

YOUTUBE VS. TRADITIONAL TV IN THE UK

28. 1. 2026 What YouTube’s Growth Really Means for TV, and How Marketers Can Respond YouTube now rivals traditional TV for reach, but it’s some way behind on engagement. This report digs beneath the recent sensational headlines to examine how shifting viewership habits, screen use, and attention levels will reshape video ad strategies. What do recent headlines about… Continue reading YOUTUBE VS. TRADITIONAL TV IN THE UK

NOVA SPORT AND ONEPLAY ACQUIRE RIGHTS TO RUGBY TOURNAMENTS, INCLUDING THE WORLD CUP

27. 1. 2026 Nova Sport and Oneplay expand their rugby coverage, broadcasting the Six Nations and the 2027 World Cup. Nova Sport and the Oneplay platform will expand their sports offering with broadcasts of key global rugby competitions. In the coming period, they will offer the Six Nations Championship, the English Premiership Rugby league, the new World Rugby… Continue reading NOVA SPORT AND ONEPLAY ACQUIRE RIGHTS TO RUGBY TOURNAMENTS, INCLUDING THE WORLD CUP

TWO-THIRDS OF SHOPPERS USE AI FOR PRODUCT DISCOVERY, BUT 92% STILL TRUST HUMAN REVIEWS

27. 1. 2026 AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey. According to Bazaarvoice’s GEO Shopper Consumer Survey, which solicited responses from over 2,000 global consumers, three-quarters of people say AI tools have become beneficial while shopping, and 72% of respondents… Continue reading TWO-THIRDS OF SHOPPERS USE AI FOR PRODUCT DISCOVERY, BUT 92% STILL TRUST HUMAN REVIEWS

PRIMA TO BROADCAST DOCU-REALITY SERIES NEMOCNICE 24/7 FROM THE EMERGENCY ROOM

27. 1. 2026 The Prima television group will broadcast a new docu-reality series called Nemocnice 24/7. The premiere is scheduled for 16 February in the early evening on Prima, and the programme will also be available on the prima+ streaming platform. The daily series presents the work of medical staff in the emergency room and focuses on decision-making… Continue reading PRIMA TO BROADCAST DOCU-REALITY SERIES NEMOCNICE 24/7 FROM THE EMERGENCY ROOM

WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING

26. 1. 2026 This year’s Super Bowl ad lineup tilts decisively toward star power and humor over heartstring-pulling narratives, continuing a trend that has reshaped the game’s advertising tone in recent years. Many confirmed spots feature A-list talent: Keegan-Michael Key and Danny McBride (State Farm), Adrien Brody (TurboTax), Matthew McConaughey and Bradley Cooper (Uber Eats) among them. Comedy… Continue reading WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING

THE BROTHERS AND SISTERS SERIES RETURNS TO THE AIRWAVES ON 10 FEBRUARY.

26. 1. 2026 From 10 February, the series Bratři a sestry and Polabí will clash again. The former will return with new episodes from this date. After a Christmas and New Year’s break, the series Bratři a sestry will return on Tuesday , 10 February. TV Nova will continue to air the series twice a week, on Tuesdays… Continue reading THE BROTHERS AND SISTERS SERIES RETURNS TO THE AIRWAVES ON 10 FEBRUARY.

HOW TO EXTEND THE LIFE OF SUPER BOWL ADS

25. 1. 2026 Read about creating messages that resonate with consumers well beyond the Big Game. Super Bowl advertising is a major test of creative effectiveness. It commands extraordinary investment and attention, yet the lessons that matter most aren’t about one night of buzz; they’re about consistent, brand‑building that works both in the moment and afterward for an… Continue reading HOW TO EXTEND THE LIFE OF SUPER BOWL ADS

COMCAST ADVERTISING SURVEY FINDS AI USE HIGH, TRUST LOW AMONG ADVERTISERS

24. 1. 2026 A majority of advertising professionals say artificial intelligence is reshaping TV advertising, but many have yet to see measurable results, according to new research released Jan. 22 by Comcast Advertising. The 2026 “Comcast Advertising Report” includes data from a survey conducted in November 2025 with 216 brand and agency respondents. Of those surveyed, 77 percent said… Continue reading COMCAST ADVERTISING SURVEY FINDS AI USE HIGH, TRUST LOW AMONG ADVERTISERS

MCCANN PRAGUE TAKES HOME TWO GOLD AWARDS FROM IMPACT AWARDS

23. 1. 2026 Czech campaigns were successful in Europe at the Impact Awards Europe 2025 competition. Thanks to McCann Prague, they took home two gold and two silver awards. On Wednesday, 22 January 2026,the European Association of Communications Agencies (EACA) announced the winners of the Impact Awards Europe 2025 competition. Czech advertising was successful on the European stage… Continue reading MCCANN PRAGUE TAKES HOME TWO GOLD AWARDS FROM IMPACT AWARDS

TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT

23. 1. 2026 Czech viewers do not perceive television and streaming services as separate platforms, but as two parts of content between which they naturally move. According to research by Atmedia Index, conducted by Atmedia, which represents 20 thematic TV stations on the Czech market, Czechs switch between TV stations and streaming services depending on their mood, the… Continue reading TELEVISION AND STREAMING ARE NOT COMPETITORS: CZECHS NATURALLY SWITCH BETWEEN THEM DEPENDING ON THE CONTENT

THE IMPORTANCE OF SMALL AND MEDIUM-SIZED INFLUENCERS IS GROWING

23. 1. 2026 Audience size is no longer the main measure of success, and the importance of small and medium-sized influencers is growing. The year 2025 brought significant changes to influencer marketing. Audience size is no longer the main measure of success, reach is declining due to algorithm changes, and brands are focusing on long-term collaborations. At the… Continue reading THE IMPORTANCE OF SMALL AND MEDIUM-SIZED INFLUENCERS IS GROWING

A NEW SEASON OF SERIES AND REALITY SHOWS IS STARTING ON CZECH TELEVISION.

22. 1. 2026 After a festive television programme full of fairy tales and family films, television stations are returning to their ongoing series. Of course, they will also be launching new series and new reality shows. Commercial stations are then moving projects that have already been filmed and broadcast on their paid streaming platforms to linear broadcasting. The… Continue reading A NEW SEASON OF SERIES AND REALITY SHOWS IS STARTING ON CZECH TELEVISION.

YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

22. 1. 2026 For a short time during the Super Bowl, everyone is paying attention to the same thing. Reporters, creators, athletes and brands all show up knowing that the story won’t be confined to the field. “It’s the one time that media seem to let their guard down and let brands have a voice,” said Bret Werner,… Continue reading YOUR BRAND SHOULD SHOW UP EARLY TO BE RELEVANT DURING SUPER BOWL LX

TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH

22. 1. 2026 The established model of media planning based on fixed plans and stable channels is coming under pressure. Structural changes in the media, technological developments and changes in consumer behaviour mean that existing approaches are no longer sufficient. This is according to a new study, Future of Media 2026, published by the research organisation WARC. According… Continue reading TRADITIONAL MEDIA PLANNING AND PURCHASING IS CHANGING, BEING REPLACED BY A SYSTEMATIC APPROACH

HOW FRAMING TIME CHANGES WHAT PEOPLE THINK SOMETHING IS WORTH

21. 1. 2026 The way in which time is framed in relation to a service or product, such as the age of a whisky, influences people’s perception of its value, says new research, and how brands use this to their advantage will depend on what they are trying to sell. The study examined the difference between presenting time… Continue reading HOW FRAMING TIME CHANGES WHAT PEOPLE THINK SOMETHING IS WORTH