AI VIDEO CAN BE A MINEFIELD FOR MARKETERS

21. 1. 2026 As marketers lean on AI video to feed the posting grind, more than a third of consumers say it dents their perception of a brand. There’s a certain kind of dread that hits when a brand video tries to be human and lands somewhere closer to “animated corporate hostage proof-of-life.” Consumers say they’re seeing AI… Continue reading AI VIDEO CAN BE A MINEFIELD FOR MARKETERS

ONEPLAY STRENGTHENS ITS POSITION ON CZECH TELEVISION: STUDNA AND KRÁL ŠUMAVY 2 AMONG THE MOST SUCCESSFUL SERIES OF THE YEAR

20. 1. 2026 Nine nominations, two series, one strong script. Following last year’s success of the series Metoda Markovič: Hojer and the previous award for the project Matematika zločinu, the original work of the Oneplay platform is once again making a strong showing among the Czech Lion nominations. For the first time ever, two original series projects from… Continue reading ONEPLAY STRENGTHENS ITS POSITION ON CZECH TELEVISION: STUDNA AND KRÁL ŠUMAVY 2 AMONG THE MOST SUCCESSFUL SERIES OF THE YEAR

ZLATÝ STŘEDNÍK OPENS APPLICATIONS, ACCEPTING THEM UNTIL 31 MARCH

20. 1. 2026 This year’s 24th edition of the Zlatý středník competition also announces a new category – Use of Artificial Intelligence. The Association for Strategic Communication and Public Relations (ASCOPA) is launching the 24th edition of the Zlatý středník competition. Applications can be submitted until 31 March 2026. Discounted early bird applications are available until the end of… Continue reading ZLATÝ STŘEDNÍK OPENS APPLICATIONS, ACCEPTING THEM UNTIL 31 MARCH

STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS?

20. 1. 2026 More than half of consumers say music plays a key role in the ads they enjoy most, MX8 Labs found. With the Super Bowl approaching, brands are once again preparing for advertising’s biggest stage, where celebrity and influencer cameos have become a familiar formula. But a consumer survey conducted by MX8 Labs suggests that while… Continue reading STAR POWER VS. SOUNDTRACK: WHAT BOOSTS CONSUMERS’ ENJOYMENT OF ADS?

APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK

20. 1. 2026 Apple remains at the top of the ranking of the world’s most valuable brands. Nvidia has entered the top five, ranking among the world’s five most valuable brands for the first time thanks to the boom in artificial intelligence. American technology companies continue to dominate the Global 500 ranking of the world’s most valuable brands… Continue reading APPLE REMAINS THE MOST VALUABLE BRAND, NVIDIA OVERTAKES FACEBOOK

AKA AND ADC LAUNCH THE INITIATIVE SÍLA NÁPADU

20. 1. 2026 The industry initiative Síla nápadu aims to open a discussion on the importance of creative ideas in marketing communications and to involve agencies, advertisers and the media in this discussion. The Association of Communication Agencies (AKA), in cooperation with the Art Directors Club Czech Republic (ADC), is launching an industry initiative called Síla nápadu. Its… Continue reading AKA AND ADC LAUNCH THE INITIATIVE SÍLA NÁPADU

THE GLOBAL ADVERTISING MARKET IS GROWING, WITH TECH GIANTS TAKING THE LION’S SHARE

18. 1. 2026 Last year, Alphabet, Amazon and Meta captured 56.1% of the global advertising market, and their share is expected to grow even further this year. The global advertising market grew by 8.9% last year to a total of US$ 1.19 trillion. The largest share of this amount went to tech giants – Alphabet, Amazon and Meta… Continue reading THE GLOBAL ADVERTISING MARKET IS GROWING, WITH TECH GIANTS TAKING THE LION’S SHARE

SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE

17. 1. 2026 The biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to specifically coexist with the Super Bowl. Those that do—like Rocket Mortgage and Uber Eats in 2025—can reap enviable rewards. Brands must keep in mind: this game is the pinnacle for two… Continue reading SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE

CZECH BRAND KIMCHI BEAVIA IS HEADING TO TELEVISION

16. 1. 2026 The new campaign for the Czech kimchi brand Beavia, “So take me!”, starts on 15 January. The Czech fermented food brand Beavia is launching its first television campaign. From 15 January, it will run as a sponsorship message on television under the slogan “So take me!“. This is the brand’s first introduction to television audiences,… Continue reading CZECH BRAND KIMCHI BEAVIA IS HEADING TO TELEVISION

STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES

15. 1. 2026 While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports While recent media coverage has promoted Amazon Prime Video’s January 10 NFL playoff matchup between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform, a new study by the… Continue reading STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES

AI IS CHANGING SHOPPING BEHAVIOUR, BUT THE REAL IMPACT ON E-COMMERCE SALES IS STILL SMALL

14. 1. 2026 LinkedIn gives the impression that AI has radically changed people’s shopping behaviour, that traditional SEO is dead, and that if your e-shop isn’t AI-ready, it will soon be obsolete. However, our data from hundreds of e-shops shows that the reality is much more modest than the discussions would suggest. At Roivenue, we analysed hundreds of… Continue reading AI IS CHANGING SHOPPING BEHAVIOUR, BUT THE REAL IMPACT ON E-COMMERCE SALES IS STILL SMALL

STAMPED. THE BOOK FILMOUKA HEADS TO SCHOOLS WITH THE OFFICIAL “STAMP” OF THE MINISTRY OF EDUCATION

13. 1. 2026 First, the award for the best children’s book at the fair in Havlíčkův Brod. Then, the first print run sold out completely and a much-anticipated reprint was published. And now, the official “stamp of approval” from the Ministry of Education. For more than two years, the playful and interactive Filmouka textbook has been winning the… Continue reading STAMPED. THE BOOK FILMOUKA HEADS TO SCHOOLS WITH THE OFFICIAL “STAMP” OF THE MINISTRY OF EDUCATION

OVERVIEW OF INDUSTRY CONFERENCES AND COMPETITIONS IN 2026

13. 1. 2026 We bring you an overview of conferences in the marketing, advertising, PR and media sectors, as well as an overview of the most important industry events in 2026. As we do every year, we have compiled an overview of industry conferences, events and competitions in the fields of marketing, advertising, PR and media. In 2026,… Continue reading OVERVIEW OF INDUSTRY CONFERENCES AND COMPETITIONS IN 2026

FAMU CELEBRATES 80 YEARS. SPECIAL EVENTS WILL MARK THE ANNIVERSARY

13. 1. 2026 In 2026, the Film and Television Faculty of the Academy of Performing Arts in Prague (FAMU) will celebrate 80 years since its founding. One of the oldest film schools in the world, it has prepared a programme of screenings, discussions, distribution activities and multimedia events to mark this significant anniversary, mapping its history and current… Continue reading FAMU CELEBRATES 80 YEARS. SPECIAL EVENTS WILL MARK THE ANNIVERSARY

MICHAL PROKEŠ TO HEAD TV NOVA COMMUNICATIONS. BARBORA DLABÁČKOVÁ LEAVES

12. 1. 2026 The communications team at TV Nova is undergoing changes. Barbora Dlabáčková is leaving its management, and Michal Prokeš is taking over. Michal Prokeš, who has managed Nova Group’s Product PR for the past four years, is now at the helm of TV Nova’s corporate and product communications. He will be responsible for corporate and product… Continue reading MICHAL PROKEŠ TO HEAD TV NOVA COMMUNICATIONS. BARBORA DLABÁČKOVÁ LEAVES

A STREAMING SERVICE WITH VERTICAL VIDEO? DISNEY+ IS PLANNING TO LAUNCH IT THIS YEAR.

12. 1. 2026 The popular streaming service wants to capture interest in watching videos on mobile phones. It plans to introduce vertical videos to the American audience this year. It presented its plans last week at CES 2026 in Las Vegas. According to The Walt Disney Company, the vertical video channel with short videos is intended to make… Continue reading A STREAMING SERVICE WITH VERTICAL VIDEO? DISNEY+ IS PLANNING TO LAUNCH IT THIS YEAR.

FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT

11. 1. 2026 Last year, a total of 40 foreign brands entered the Czech market, including Five Guys, Dean&David and Arket. The number of brands in the luxury segment was record-breaking. A total of 40 foreign brands entered the Czech market in 2025, according to a regular survey by Cushman & Wakefield. The number of entries has remained… Continue reading FORTY FOREIGN BRANDS ENTERED THE CZECH MARKET LAST YEAR, STRENGTHENING THE LUXURY SEGMENT

ONEPLAY TECHNOLOGY EXPANDS FROM THE CZECH REPUBLIC TO SLOVAKIA, ROMANIA, BULGARIA AND THE ADRIATIC REGION

9. 1. 2026 The popular streaming service, which merged the former IPTV platform O2 TV and the Voyo video library last spring, is heading beyond the borders of the Czech Republic. Within five years, Nova’s owner wants to bring it to all the markets where it operates. The first will be added this year. The CME media group,… Continue reading ONEPLAY TECHNOLOGY EXPANDS FROM THE CZECH REPUBLIC TO SLOVAKIA, ROMANIA, BULGARIA AND THE ADRIATIC REGION