LINEAR PROGRAMMING MIGHT NOT BE DEAD AFTER ALL

21. 7. 2021 | 4 min read Ad supported streaming options continue to become more popular according to Horowitz Research.

AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021

21. 7. 2021 | 2 min read According to monitoring, the first half of 2021 brought more money from ad sales to the Czech media than the first half of last year.

MEDIA SPEND RESEARCH REVEALS THE DIFFERENCE BETWEEN EFFICIENT AND EFFECTIVE ROI

19. 7. 2021 | 5 min read Latest Payback study examines channels with scale, less risk, plus short & long term impact

UNLOCKING THE DIVERSITY DIVIDEND IN TV ADVERTISING

13. 7. 2021 | 4 min read Diversity and Inclusion are major themes for advertisers right now, as the last few years have made it plain how poorly marginalised communities feel they have been represented in traditional advertising. Across every channel and sector there’s an interest in representing diversity better, more authentically, but also more effectively. We’ve all seen ads which feel tokenistic, stereotyped or embarrassing, and there can be a fear of getting it wrong.

NOVA PREPARING THE MOST EXTENSIVE ELECTION COVERAGE IN ITS HISTORY

12. 7. 2021 | 3 min read It includes a series of pre-election broadcasts, special discussions, two main debates and an election broadcast during the counting of votes.

MEDIA CLUB AND NOVA CONFIRMED THEIR POSITIONS IN THEIR TARGET GROUPS

12. 7. 2021 | 2 min read In terms of audience share, both of the leading networks have kept their positions in their key audience groups in the first half of the year.

OVER-THE-TOP AND CONNECTED TV ARE HAVING A MOMENT

12. 7. 2021 | 5 min read During a time when adtech is experiencing tectonic shifts in how it handles consumer data privacy and obtains information about its audiences, the over-the-top (OTT) and connected TV (CTV) channels bring welcomed new opportunities to marketers. They are some of the biggest marketing channels at the moment, and they have a phenomenal reach with significant measurability in understanding the customer journey.

FIVE STREAMING VIDEO TRENDS SHAPED 2021’S FIRST HALF, AND WILL SHAPE ITS FUTURE

9. 7. 2021 | 8 min read Halfway through a relatively momentous 2021, with the pandemic ebbing in at least some parts of the planet, several major trends have emerged, or re-emerged, and will help shape where the streaming-video industry heads going forward. The conflicts between those sometimes contradictory trends will shape the next stage of development in what’s clearly now the next generation of “TV.” Those trends are:

NOVA HAS OBTAINED LICENCES FOR NOVA SPORT 3 AND NOVA SPORT 4

1. 7. 2021 | 1 min read New sports programmes of the Nova TV group have licences for internet broadcasting.

INCREASE IN ONLINE SERVICES CAN IMPACT THE COST OF TV GRP

1. 7. 2021 | 4 min read The growing demand for TV advertising on the one hand and the excepted growth in streaming services on the other hand can have an impact on the development of prices for TV GRP.

THE FUTURE OF VIDEO ADVERTISING: THINK BIGGER… AND SMALLER

1. 7. 2021 | 5 min read The point where TV meets digital is currently one of the most exciting places in media.

PRESSURE ON TV AD PLACEMENT IS GROWING, PRICES ARE LIKELY TO GO UP

30. 6. 2021 | 4 min read The clients’ initial cautiousness disappears and TV ad autumn might be strong as indicated by the estimates of TV market development.

NOVA TO MAKE A GREAT CHANGE IN ITS NEWS SERVICE

28. 6. 2021 | 13 min read In early May, TV Nova presented a new studio for its online news, now it is planning changes in its main TV news programme.

USA: STUDY TV WITH OR WITHOUT ADS? IT DEPENDS ON DELIVERY: STUDY

28. 6. 2021 | 2 min read When it comes to ad-supported TV platforms and networks versus ad-free TV services, one study says the decision is still mixed -- essentially a hung jury.

USA RESEARCH: VIEWERS MORE WILLING TO WATCH ADS

25. 6. 2021 | 3 min read Conventional wisdom says that TV viewers will do anything to avoid ads, but viewer behavior says something different, the Hub reports

PRIMA TV CELEBRATES ITS 28TH BIRTHDAY. ITS RATINGS HAVE BEEN UP SINCE THE BEGINNING OF THE YEAR

22. 6. 2021 | 8 min read Prima TV has its 28th birthday on Sunday, 20 June. The first Czech commercial TV is doing well this year, which is evidenced by the growing audience share of Prima’s main channel. This year, Prima’s original TV series, namely three of them: Slunečná, Polda IV and Einstein – Případy nesnesitelného génia, have won the greatest popularity among viewers. They attracted over a million of viewers. Prima will celebrate its birthday by a fairytale (Zakleté pírko) premiering on TV, and viewers were given a new channel, Prima STAR, this week offering the best shows shot by Prima over the 28 years. “We are very happy that our production is still popular with our viewers. The most popular shows include the TV series Slunečná together with new episodes of Polda and a new series Einstein – Případy nesnesitelného génia. All of the three TV series have attracted over a million of viewers,“ says Marek Singer, CEO of Prima Group, and adds that Prima TV has prepared a busy schedule for the ‘star autumn’ after the summer holidays.

PAID TV WILL GROW IN THE CZECH REPUBLIC, VIDEO AND TV WILL BLEND

21. 6. 2021 | 4 min read An increasing share of video on demand and online video and TV blending may be expected as one of the directions of TV broadcasting development.

AD INVESTMENTS IN MEDIA GREW SIGNIFICANTLY IN MAY

18. 6. 2021 | 2 min read Monitoring for this May reports an almost one-third year-on-year growth in investments in media ad space.