LINEAR TV CONSUMPTION REMAINS ABOVE PRE-PANDEMIC LEVELS

9. 8. 2021 | 2 min read An overview of linear TV consumption and daily reach in Australia, Germany, the United Kingdom and the United States in Q2 2021.

BIDS TO ATO’S TENDER SENT BY NIELSEN ADMOSPHERE AND KANTAR

9. 8. 2021 | 3 min read The Association of Television Organisations (ATO) is planning to move TV and video viewing measurement to a higher level. New developments in 2023-2027 should include cross-media measurement. Two research agencies sent their bids to the tender.

THE VOYO VIDEO PORTAL TO BE ACCESSIBLE THROUGH THE RED BUTTON WITH THE FIRST 4K CONTENT LIKELY TO BE OFFERED NEXT YEAR

6. 8. 2021 | 3 min read The Nova media group will make its Voyo video portal accessible through the HbbTV platform, i.e. through hybrid broadcasting. The upcoming innovation is in the final phase of testing and it has already been available in its beta version via Nova Gold.

ADDRESSABLE TV EVERYWHERE

6. 8. 2021 | 10 min read Why broadcasters should enable ATV products across all touchpoints in a challenging and fragmented TV landscape.

DISRUPTIVE PANDEMIC TV TRENDS CONTINUE

5. 8. 2021 | 3 min read More consumers are viewing films at home rather than going to the theater, according to new research from the Hub

NOVA TO LAUNCH A NEW CHANNEL NOVA LADY AND RENAME NOVA 2 TO NOVA FUN

5. 8. 2021 | 3 min read Nova Group’s portfolio of thematic stations will expand to include a new channel for women Nova Lady. At the same time, Nova 2 and Nova Action are subject to changes.

GROWTH OF ADDRESSABLE TV DURING THE PANDEMIC

5. 8. 2021 | 5 min read TV viewing across Europe has hit new heights during the lockdowns of the past 16 months as families crowd around their TV sets for must-watch shows. The renaissance of the living room during the pandemic has boosted broadcast and subscription services and alerted brands to new ways of approaching television advertising.

“COVID HAS DISTURBED THE ADVERTISING MARKET, SO WE HAVE ACCELERATED TV SERIES PRE-PRODUCTION”

4. 8. 2021 | 8 min read “We are shooting new TV series this summer to be able to always respond and launch new shows flexibly to achieve sufficient TV ratings and advertising space,” says Marek Singer, Prima TV’s CEO, explaining Prima’s current strategy. Médiář interviewed him immediately after the presentation of Prima’s programme schedule for this autumn.

NOVA IN AUTUMN: TV SERIES, LOVE ISLAND, MASTERCHEF AND POP IDOL

4. 8. 2021 | 3 min read Nova prepared new shows for its autumn broadcasting. It relies on its original production and reality shows.

PRIMA IN AUTUMN: THREE BRAND-NEW TV SERIES AND GOT TALENT

3. 8. 2021 | 3 min read TV Prima will show three brand-new TV series, new episodes of its ongoing series and reality shows in the autumn. Its programme was presented at a press conference on Tuesday.

NEWS MEDIA COMPANIES ARE LAUNCHING AMBITIOUS NEW CTV SERVICES

3. 8. 2021 | 4 min read Linear TV has been the natural home outlet for 24 hour news coverage ever since the launch of cable and satellite TV services, and as a format it works. Linear viewing lends itself to rolling ‘up to the minute’ news coverage. So when it comes to news, CTV services have primarily been used for evergreen or catch-up content, but now many news publishers and broadcasters are exploring ways in which they can capture a much bigger slice of the streaming pie.

CHANGING MEDIA LANDSCAPE BRINGS NEW OPPORTUNITIES FOR BRAND MAGNIFICATION

2. 8. 2021 | 4 min read Consumers choose brands for many reasons.

NOVA AND MARKÍZA WILL LAUNCH A NEW SERIES OF POP IDOL IN SEPTEMBER

28. 7. 2021 | 2 min read A new series of the musical talent show Pop Idol is to be watched on the screens of Nova and Markíza TV Groups starting from September.

NINE STRATEGIC WAYS ADVERTISERS CAN LEVERAGE OTT AND CTV IN 2021

26. 7. 2021 | 5 min read Over-the-top and connected TV advertising heated up in 2020 as restrictions were imposed to address the Covid-19 pandemic, leading people to stay home and binge on streaming content or their favorite cable television programs. Thanks to the measurable reach they offer, OTT and CTV became incredibly popular marketing and advertising channels over the past year.

PRIMA LAUNCHED ITS NEW PRIMA PAUZA VIDEO WEBSITE

22. 7. 2021 | 2 min read Prima launched its new Prima Pauza video website, offering shows edited to short-form videos. It is available on iPrima and Stream.cz.

PRIMA PAUZA: PRIMA EXTENDS ITS VOD OFFERING TO INCLUDE A NEW PLATFORM

22. 7. 2021 | 3 min read Prima has a new platform called Prima Pauza intended for viewing the most interesting video content in a short time. The product focuses on young and busy users who want to have fun and learn important information but do not have enough time to watch the whole shows. It also targets its viewers who are interested in bonus content relating to upcoming programmes. Within Prima Pauza, Prima initiated exclusive cooperation with Seznam.cz. “Prima Pauza targets young audiences that are used to entertainment and short videos thanks to social networks. We have decided to create a new tailor-made platform for them based on short and concise content to be watched in any short break. In addition to entertainment and popular series, we create our own content and bonus videos relating to new Prima’s programmes for Prima Pauza,” says Filip Vážanský, Non-Linear Content Manager of Prima, who is in charge of the new platform.

OPINION: TV ADVERTISING HAS EVERYTHING IT NEEDS TO PERFORM

22. 7. 2021 | 4 min read Marketers shouldn’t lose sight of the fact that they are living in a period of data abundance

LINEAR TV IS MOVING TO DIGITAL, STREAMING IS GROWING

21. 7. 2021 | 3 min read The key battle will be fought primarily for the total time spent watching TV screens in households according to a forecast by Nielsen.