COMMERCIAL DIRECTOR VLADIMIR POŘÍZEK TO LEAVE PRIMA GROUP

6. 9. 2024 Television group Prima and its representative Media Club have begun a search for a new commercial director. He will replace the outgoing Vladimír Pořízek.

THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

5. 9. 2024 The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments.

DEMAND FOR TV ADVERTISING EXCEEDS CAPACITY EVEN ON ATMEDIA

4. 9. 2024 The thematic stations represented by Atmedia are also struggling to fill their advertising space. They cannot place up to one fifth of the GRPs demanded.

STREAMING MARKET IS ABOUT TO CHANGE, SUBSCRIPTIONS WILL GROW SLOWER THAN ADVERTISING

3. 9. 2024 PwC's five-year revenue outlook for the streaming market suggests only a modest increase in subscription revenues and double-digit growth in advertising revenues.

STAROPRAMEN IS THE FIRST BRAND TO USE VERTICAL INJECTION IN TV

3. 9. 2024 Staropramen will use vertical injection for its new campaign with Orlando Bloom. It launches from Tuesday 3 September.

TV VIEWERS. WHO ARE THEY AND HOW DO THEY SPEND THEIR TIME WITH AND WITHOUT TV?

3. 9. 2024 There has long been a debate among media professionals and marketers about what it actually means to watch TV. As there’s nothing worse than conjecture, we asked people. Viewers. And as you might expect, watching TV means something different to everyone, and mostly, it doesn’t mean just one thing.

TV ADS AND FASHION: ART AT THE SERVICE OF FASHION BRANDS

2. 9. 2024 Fashion, art, and advertising are a triangle of creative worlds that influence and inspire each other. TV ads that combine the prestige of works of art with the individuality of fashion brands have the chance to impress with their originality and freshness.

PAW PATROL REPLACES PODCAST. BOOMLAB REVEALS HOW LIFE REALLY CHANGES WITH THE BIRTH OF A BABY

2. 9. 2024 With the birth of children, parents fundamentally change completely all o. But j Data from the BoomLab marketing lab shows exactly what the new babies will do to parents and their purchases.

PRIMA EXPECTS TO INCREASE ADVERTISING PRICES BY UP TO 20% NEXT YEAR

2. 9. 2024 Trends in the TV advertising market remain unchanged, and advertisers must prepare for further increases in the price of advertising space.

CNN PRIMA NEWS STARTED BROADCASTING REGIONAL AND SENATE ELECTIONS

2. 9. 2024 CNN Prima News has launched a special broadcast on Monday, September 2, to cover the regional and Senate elections.

THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK

2. 9. 2024 The most watched shows of the first week of the autumn broadcast were the new episodes of Crime Angel and the miniseries Docent.

ANIMATED TV ADVERTISING ADDS A DIFFERENT DIMENSION TO TOURISM

30. 8. 2024 In the tourism industry, animations are truly invaluable. They allow travel agencies, airlines, and online platforms to break free from copycat advertising, transport viewers to a magical world of imagination and emotion, and make them want to sit down at their computer and book a tour or flight immediately.

NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

29. 8. 2024 International news channels have been using the internet for their distribution for many years, because it is an easy way to reach viewers. But now video libraries or FAST services are also becoming their new home.

TIPS FOR SMALL ADVERTISERS FOR AN EFFECTIVE TV CAMPAIGN

29. 8. 2024 The answer to how small advertisers can run an effective TV campaign lies in data-driven customer targeting, such as the Audience-Based TV Buying strategy.

INVISIBLE BRANDS DON’T SELL — WHY BUILDING REACH IS FUNDAMENTAL TO BRAND GROWTH

29. 8. 2024 In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth. We all know how complex the media landscape is. When commercial TV was a one- or two-channel affair, with no competition from the internet, there was a highly bankable relationship between ad investment, audiences, and the likely ROI for running ads on TV. Now, everyone is a TV channel (more or less). There is a clash between internet users and TV audiences that is in no way helpful to marketing investment planning. Luckily, there are armies of measurement vendors on hand to help marketers better navigate these waters.

SCHOOL IS CALLING, RECALL MANY ADVERTISERS’ ADS

28. 8. 2024 The after-school back-to-school season is upon us, and with it, sponsors are launching back-to-school campaigns.

GLOBAL ADVERTISING TO CROSS THE TRILLION DOLLAR MARK THIS YEAR

28. 8. 2024 Advertising spending is expected to grow by 10.5% year-on-year this year, with the total value set to exceed $1 trillion.

SCHOOL BELL RINGING: TELEVISION ADVERTISING HAS A BIG IMPACT ON WHAT IS PURCHASED AND WHERE TO SHOP BEFORE SCHOOL STARTS

28. 8. 2024 Many parents have been shopping for school supplies since May, according to a new online survey on the influence of TV on pre-school shopping. It reveals the factors that influence parents’ shopping behaviour.