What you will find in the article
- TV ad reach among adults ages 25–34 increased across all seven tracked industries.
- Nearly half of millennials and Gen Zers would accept more ads for cheaper subscriptions.
- 59% of consumers rarely or never remember advertisers featured in shows.
Ad tiers help explain the gains. Nearly half of millennials (46%) and Gen Zers (49%) would watch twice as many ads in exchange for cheaper streaming subscriptions, according to Bango.
Still, reaching viewers isn't the same as being remembered. 59% of consumers rarely or never remember the advertisers on shows they watch, according to Tenetic and CivicScience.
Source: content-naf.emarketer.com