young target group - ScreenVoice.cz – The Power of Total Video

AGF NEXT GEN VIDEO STUDY 2026: OVER 85% OF CHILDREN AND TEENS WATCH VIDEO CONTENT DAILY

22. 9. 2026 | 8 min read Streaming services and social media are playing an increasingly important role in how older children and teenagers watch video content on their own, while watching TV together remains a key opportunity for shared family experiences.

HUB: YOUNGER FANS FUELING UPTICK IN SPORTS TV VIEWERSHIP

12. 9. 2026 | 3 min read Viewers under the age of 18 are seven times more likely to watch sports on TV now than they were a year ago, according to new data.

YOUNG CONSUMERS’ SPORTS VIEWING RISES SHARPLY

11. 9. 2026 | 2 min read Young consumers are watching more sports than ever -- live and non-live sports content on TV and other devices -- according to Hub Entertainment Research. This growth is attributable to social media and digital media creators.

VAB: ADS IN LOCAL NEWS BOOST SALES AND BRAND PERCEPTION

25. 8. 2026 | 3 min read VAB: Ads in Local News Boost Sales and Brand Perception Ads in breaking local TV news coverage make all viewers, including younger ones, more likely to purchase a product, according to the survey.

STREAMERS SHIFT TOWARDS SCRIPTED ROMANCE AS REALITY DATING SHOWS DECLINE

29. 6. 2026 | 2 min read Global streaming services are increasingly commissioning scripted romance dramas instead of reality dating shows, with more than four out of five new romance titles now scripted, according to new research from Ampere Analysis.

STUDY: YOUNGER VIEWERS MORE DISTRACTED BUT MORE RECEPTIVE TO ADS

22. 6. 2026 | 5 min read A new study finds the long-term rise in ad acceptance continues, with ad intolerance falling to a record low across all age groups, and that viewers are supportive of AI tools if they are used to improve discoverability and the viewing experience.

ADVANCED TV STUDY 2026: CONNECTED TV BECOMES PRIMARY VIEWING ENVIRONMENT

21. 4. 2026 | 3 min read Connected TV (CTV) usage continues to diversify across households in Germany and Austria, strengthening its value for advertisers through more targeted and attentive audiences, according to the Advanced TV Study 2026 by Azerion Austria and Goldvertise Media.

GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

8. 4. 2026 | 2 min read Gracenote has released a new report examining how artificial intelligence is reshaping the way audiences search for and discover entertainment content, with younger viewers leading the adoption of chatbot-driven tools.

GEN ALPHA DRIVES SHIFT TOWARD AI-POWERED ENTERTAINMENT DISCOVERY

STUDY USA: YOUNGER CONSUMERS MORE WILLING TO LET AI CONTROL SUBSCRIPTIONS

23. 3. 2026 | 3 min read A new report from Bango found that younger consumers are significantly more willing than the general population to let artificial intelligence manage their subscriptions, signaling a shift in how digital services may be accessed and bundled.

OMDIA: SECOND-SCREEN VIDEO VIEWING SPREADS TO OLDER AUDIENCES

11. 3. 2026 | 2 min read Media multitasking is no longer confined to younger viewers, with new Omdia research showing sharp growth in mobile video viewing alongside television among older age groups in the United States.

RMB TURNS QR CODE VOTING INTO A SHARED VIEWING MOMENT THAT STRENGTHS BRAND IMAGE FOR SPRITE AND DELI CHOC

24. 2. 2026 Campaign objectives The chocolate snack Deli Choc and soft drink Sprite brands worked with RMB to reach younger audiences by becoming part of Belgian hip-hop show “PLAYGROUND”, supporting new rap talent through a live QR vote and cross-platform content. This helps the brands appear as enablers of the format rather than separate ads.

DRESSING THE SCREEN: HOW ADIDAS BECAME GOLF’S NEW LOOK

20. 2. 2026 Golf is a globally popular sport, but it has historically struggled to attract younger audiences. The sport’s traditional image does not always reflect the diversity and style of today’s players, which can limit its appeal to new generations. Adidas, one of the world’s leading sportswear brands, saw an opportunity to help modernise how golf is perceived and broaden its reach. Sky Sports Golf, the UK’s leading dedicated golf broadcaster, offered the perfect platform to showcase a fresh, contemporary vision of the sport. Description Sky Media and Sky Sports Golf partnered with adidas to use television as a linear. Rather than a traditional sponsorship with logo placements on studio backdrops, pitch-side boards, or on-screen graphics, the partnership made adidas the exclusive apparel partner for all Sky Sports Golf on-screen talent. Every presenter, commentator, and expert wore adidas throughout tournament coverage and studio programming.

YOUNG ADULTS ARE CHOOSING TO READ THE NEWS, NOT WATCH IT

3. 2. 2026 | 2 min read 45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center.

GEN AI CREATIVE FINDS GROWING ACCEPTANCE

1. 11. 2025 | 3 min read The use of Gen AI in advertising is growing as attitudes shift across clients, creatives and consumers, but greater openness to the tech doesn’t mean there won’t be strings attached.

GEN Z HOLIDAY SPENDING TANKS IN 2025

22. 9. 2025 | 1 min read Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC.

SURVEY: GEN Z, MILLENNIALS PREFER AI TOOLS FOR PRODUCT RESEARCH

15. 9. 2025 | 2 min read A sizable amount of younger consumers are gravitating towards artificial intelligence tools for product research.

FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

13. 8. 2025 | 7 min read “Television is for older people,” “They only show ads on TV,” “I never watch it,” etc. There are many prejudices against television. But is there any truth to them? The answer to this question was provided by a new study from Screenforce titled “The Beauty of TV.” The results, presented during an exclusive webinar, show that while prejudices against television certainly exist, the reality is quite different.