TV NOVA CONSOLIDATES ITS SPORTS CHANNELS BUSINESS, HEADED BY JAN RADĚJ

16. 7. 2026 | 2 min read Nova is consolidating advertising sales for Nova Sport and Oneplay Sport, with the creation of the Sport Sales team, headed by Jan Raděj.

JAN VLČEK JOINS PRIMA’S MANAGEMENT TEAM AND WILL ALSO DRAW UP THE COMPANY’S BUSINESS POLICY

15. 7. 2026 | 2 min read The Prima Media Group is expanding its senior management team. The newly created position of Executive Advisor to the Board will be filled by Jan Vlček, who has experience in management roles at TV Nova, the CME Group and in the investment sector. He will focus on business strategy, developing partnerships and identifying new growth opportunities.

COLOURS OF OSTRAVA TO WELCOME NEW BRAND ACTIVATIONS

15. 7. 2026 | 3 min read This year, the Colours of Ostrava Festival is expanding its collaboration with brands that are setting up their own experience zones on the festival site. New main partner Allegro will present the Wishlist Zone, whilst Decathlon will be taking part for the first time and Tic Tac will build on last year’s initiative with an expanded programme.

MAJORITY OF BACK-TO-SCHOOL SHOPPERS GET A HEAD START ON THE SEASON

14. 7. 2026 | 5 min read Consumers are getting an early start on back-to-school shopping, with 62% of shoppers having already started shopping for the school year by early July, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. While the figure is down slightly from 67% at the same point in 2025, it remains significantly higher than the 55% reported in 2024.

MASCOTS ARE BACK, BUT NOT AS YOU KNOW THEM

14. 7. 2026 | 6 min read Future-focused brands know that mascots can embody a brand and bring it to life.

PRIMA SPORT ON TERRESTRIAL TV IN FULL HD? IT HAS BEEN INCLUDED IN DVB-T2 MULTIPLEX 24

14. 7. 2026 | 2 min read A channel slot for the forthcoming Prima sport channel has appeared on nationwide DVB-T2 multiplex 24. It is also noteworthy that the slot is technically configured for Full HD resolution.

PRIMA SPORT LAUNCHES IN AUGUST. WHAT WILL IT BE BROADCASTING?

13. 7. 2026 | 4 min read The Prima media group has informed television operators of the date on which it would like to launch its new themed channel, Prima Sport. The schedule is set to feature ice hockey, football, floorball and other ball sports, as well as events such as the Ski Classics and e-sports.

THE CZECH FINAL AT WIMBLEDON WAS THE MOST-WATCHED PROGRAMME ON SATURDAY

12. 7. 2026 | 2 min read This year’s Wimbledon women’s final, which featured an all-Czech line-up, was the highlight of Saturday’s television schedule. Thanks to its live broadcast, Prima achieved the highest audience share on Saturday.

THE LAUNCH OF PRIMA SPORT IS APPROACHING. IT HAS UNVEILED ITS LOGO AND IS TEASING FANS WITH HOCKEY, FOOTBALL AND VOLLEYBALL

11. 7. 2026 | 2 min read The Prima Group has already unveiled the logo for its new channel, Prima sport, which is currently in the pipeline, and has announced that it will launch “very soon”.

PRIMA IS BROADCASTING THE CZECH WOMEN’S WIMBLEDON FINAL; IT HOLDS A SUBLICENCE FROM EUROSPORT

10. 7. 2026 | 2 min read The historic clash between two Czech tennis players in the Wimbledon final will also be shown on free-to-air television. It will be broadcast on TV Prima’s main channel.

BACK-TO-SCHOOL SHOPPERS HEAD TO MASS MERCHANTS, DEPARTMENT STORES

9. 7. 2026 | 4 min read Consumers are worried about their personal finances and plan to shop accordingly as value and affordability steer the market, according to Deloitte.

STREAMERS STEP UP MOBILE STRATEGY AS SHORT-FORM VIDEO RESHAPES VIEWING HABITS, VEED ANALYTICS SAYS

8. 7. 2026 | 2 min read Traditional streaming platforms are overhauling their mobile apps with short-form video features as they seek to challenge the dominance of social platforms such as YouTube and Instagram, according to new research from veed analytics.

STUDIE USA: LIVE SPORTS INCREASINGLY INFLUENCING VIEWERS’ STREAMING SUBSCRIPTION CHOICES

8. 7. 2026 | 3 min read Bango Survey reports that 43% of Americans would switch mobile, broadband or TV provider for a better sports streaming bundle.

SIX CZECH COMMERCIALS THAT, ACCORDING TO RESEARCH, WERE SUCCESSFUL. WHAT DO THEY HAVE IN COMMON?

8. 7. 2026 | 6 min read Humour, emotion, empathy and original ideas are the key factors determining which adverts resonate most strongly in the Czech Republic. This is the finding of a study by Ipsos, which analysed 60 campaigns from 2025, focusing on their creative impact and their connection with consumers.

NOVA IS ATTRACTING AUDITIONERS FOR ‘SUPERSTAR’ THROUGH BORHYOVÁ AND KORANTENG AS WELL

7. 7. 2026 | 2 min read TV Nova has launched a campaign for the new series of the SuperStar talent show under the slogan “Where are you?”. The campaign encourages potential contestants to attend the upcoming auditions, featuring Televizní noviny presenters Lucie Borhyová and Rey Koranteng.

CZECH TELEVISION HAS MAINTAINED ITS LEADING POSITION AT THE HALWAY-THROUGH POINT OF THE YEAR, GROWING THANKS TO SPORTS BROADCASTING

7. 7. 2026 | 3 min read Czech Television’s channels recorded the highest share of the television market in the first half of 2026. Compared with the same period last year, they were helped in particular by sports coverage of the Winter Olympics and the Ice Hockey and Football World Cups.

STUDY USA: STREAMING UX FRUSTRATIONS DRIVE SUBSCRIBER CANCELLATIONS, STUDY FINDS

7. 7. 2026 | 2 min read More than a third of streaming subscribers have cancelled a service because of a poor app experience rather than price or content, according to new research from CTAM and Hub Entertainment Research.

KOŤÁK LIVE REACHED OVER 2.5 MILLION VIEWERS ACROSS PLATFORMS IN TEN MONTHS

7. 7. 2026 | 2 min read The entertainment programme Koťák Live has been running for ten months and, according to the producers, has reached more than 2.5 million unique viewers.