ČT24’S AUDIENCE SHARE EXCEEDED 11 PER CENT ON SATURDAY THANKS TO ITS ELECTION COVERAGE, WHILST CNN PRIMA NEWS’S SHARE WAS OVER 5 PER CENT

Election Saturday, 10 October, saw high levels of interest in the coverage provided by Czech Television and CNN Prima News. ČT24 reached over 1.9 million viewers aged 15 and over and achieved an all-day share of 11.5 per cent. CNN Prima News’s all-day share on Saturday reached 5.15 per cent.

The election coverage by Czech Television and CNN Prima News attracted viewers’ attention on Saturday 10 October. The news channel ČT24 achieved an all-day audience share of 11.50 per cent in the 15+ target group, becoming the second most-watched channel in the country. CNN Prima News recorded a share of 5.15 per cent in the same age category.

According to Czech Television, its Saturday election coverage on ČT24 reached more than 1.9 million television viewers aged 15 and over. The highest viewing figures (rating) for the election coverage were recorded at 16.36, when 431,000 viewers aged 15 and over were watching the programme and the share reached 22.40 per cent.

The evening news programme *Události* on ČT1 and ČT24 was, according to the broadcaster, the most-watched evening news programme of the day. It was watched by a total of 1.025 million viewers aged 15 and over, with a share of 35.90 per cent.

CNN Prima News recorded 193,000 viewers aged 15 and over for its programme *Volební centrum* during the most-watched part of election day, before 6.00 pm. At its peak, its audience share reached 13.15 per cent. The channel also reported that its television performance during this year’s local elections had increased by 105 per cent compared with the 2022 elections. CNN Prima News’ election specials reached a total of more than 3.06 million viewers across multiple platforms (this figure encompasses television, online and social media, see below).

Interest in online results too

ČT24’s digital platforms also attracted attention. The website and mobile app recorded a combined total of 2.3 million page views over the election weekend, which, according to ČT, represents a year-on-year increase of 115 per cent compared with the 2022 local elections.

On Saturday, the number of page views reached more than 1.6 million, compared with 772,000 during the 2022 elections. On Sunday, the number of page views rose from 296,000 at that time to 700,000 this year. The online election coverage recorded over 243,000 views on Saturday, of which more than 80 per cent were on the ČT24 website and the remainder on iVysílání.

Users also made use of interactive tools to analyse the results. The option to pin an overview of up to ten selected municipalities, city districts or Senate constituencies to the home page was used nearly 25,000 times over the weekend. The ‘Form a Coalition’ tool was used nearly 130,000 times, with users creating 166,000 coalitions. Details of the parties, including lists of elected representatives, were viewed a total of 765,000 times.

ČT24’s election coverage also had a wide reach on social media. On Saturday, posts on Instagram recorded 5.6 million views, those on Facebook 2.3 million, and those on X nearly 1.3 million views.

CNN Prima News also scored highly with its pre-election debates

CNN Prima News also made an impact during the pre-election week. Wednesday’s final ‘super-debate’, hosted by Terezie Tománková and Petr Suchoň, attracted 460,000 viewers in the 15+ target group during the television broadcast. Across its multi-platform channels, CNN Prima News reached 1.264 million viewers. According to the broadcaster, Monday’s super-debate, hosted by Pavlína Wolfová, also reached more than a million people across its multi-platform channels.

The television viewing figures are based on ATO measurements. ČT reports data for live broadcasts and the TS0 time slot, whilst CNN Prima News uses data for live broadcasts and the TS0–3 time slot. CNN Prima News’s cross-platform reach includes television, online and social media; according to the broadcaster, the total reach among the population aged 10 and over was calculated using E. J. Sainsbury’s method.

Source: mediaguru.cz