What you will find in the article
- Automakers’ TV ad reach among 25- to 34-year-olds rose 12.38% in June.
- US TV ad spending fell 32% year over year in May.
- Automotive ranks third in connected TV ad spending.
- Connected TV helps car brands reach younger viewers directly.
Beyond the chart:
- Automakers are reaching more viewers with less money. Their US TV ad spending fell 32% YoY in May and is down 22% year to date, according to iSpot.
- Meanwhile, connected TV (CTV) gives car brands a direct line to younger viewers. Automotive is the third-largest CTV ad spending category, behind retail and consumer packaged goods (CPG), according to MediaRadar.
Source: eMarketer.com