According to last year’s ResSolution Group výzkumu, Czech respondents most often associate Christmas advertising with Kofola (38%), followed by Coca-Cola (33%), while Alza came in third — with a marked drop — at 11%. Women more often than men mentioned brands such as Merci or Orion. Kofola and Coca-Cola were more frequently associated with Christmas advertising by respondents in the youngest age group (46% and 39% respectively). So, what will it look like this year? Can brands overturn this ranking in consumers’ hearts with their 2025 Christmas campaigns? We have prepared a ranking of the ten best Christmas adverts on the Czech market this year.
1. Footshop
This year, we placed Footshop in first place. In its Christmas campaign from agency YYY, the brand plays out — with light exaggeration and humour — the story of a daughter who invites her parents to her home for Christmas, only for them to stare in disbelief. Tomáš Hanák once again slips naturally into the role of the father, just as he did last year. With wonderful lightness, the brand celebrates individuality and reminds us that the greatest tradition of all is love. As creative director Miloš Kočí puts it, there will always be differences between parents and children, but common ground can still be found.
Video: Footshop – Christmas Commercial 2025
2. Allegro
Christmas ads from Allegro are usually emotional, and this year is no exception. At the centre of the story is the touching tale of a father and daughter who misses her dad’s presence and therefore seeks comfort in animated little characters born of her imagination. The campaign’s central message, created by DDB Warszawa and production company MOON Films, is that the most valuable gift is the presence of loved ones, not material things.
Video: Allegro – Christmas Commercial 2025
3. Bernard
This year, Bernard came up with a short film titled “Above All, Stay Calm,” advising viewers to allow themselves a little peace during the hectic pre-Christmas season. Directed by Jiří Mádl, the ad feels pleasantly natural and depicts a family situation we all know well from our own homes. The only flaw in this otherwise lovely story is the absence of branding — the viewer does not discover the brand until the very end of what is quite a long Christmas ad.
Video: Bernard – Above All, Stay Calm
4. Albert
The retail chain Albert launched the pre-Christmas season with an emotional campaign titled “Let’s Give Joy,” presenting food as a personal and meaningful gift not only for those closest to us, but also for the one who gives to others every year. This touching story, combined with product advertising, may strike an emotional chord with parents, reminding us that we should not only take but also give.
Video: Albert – Let’s Give Joy
5. T-Mobile
This year, T-Mobile chose to focus on the story of interrupted relationships with people who matter to us, emphasising the need for contact, closeness, and openness in relationships. The Christmas commercial titled “Reconnect and Be Among Your Own Again” presents a very powerful theme. The central figure is a young woman troubled by an unsent message to her mother. The burden of the unspoken becomes a literal weight for her. Only when she finally finds the courage to send the message does the whole weight of the world fall from her shoulders.
Video: T-Mobile: Reconnect and Be Among Your Own Again (#mezi svými)
6. Skip Pay
The deferred payment brand Skip Pay opted for a witty idea. It used the theme of disappointing gifts and, in a trilogy of spots, gave people presents that leave them utterly bewildered. A cyclist unwraps a rocking horse instead of the bicycle of his dreams; a young woman finds a bucket full of things she absolutely did not want instead of a handbag; and an unhappy little girl discovers a lawnmower under the tree instead of a doll’s pram. Brief, funny, and original!
Video: Skip Pay – You Don’t Want a Lawn Mower Instead of a Pram
7. Kofola
The popular Czech brand Kofola is sticking with consistency and is once again airing its long-running ad with the famous line about “big teeth curling upward”. But what can you do — this commercial is simply perfect, so there is no reason to change it. And above all, absolutely everyone knows which brand it belongs to!
Video: Kofola – Enjoy a Loving Christmas
8. Škoda Auto
In its Christmas campaign, the car manufacturer loosely follows its year-round campaign devoted to the “Š generation” — people whose lives crossed paths with Škoda cars at different moments. The new Christmas commercial is built on the power of small gestures that quietly yet permanently stay in our memory. Its central motif is an ordinary umbrella that accompanies a father and daughter through life, symbolising certainty, care, and safety. The story shows how a childhood game gradually becomes a family tradition and a sign of support — much like the umbrella, which has been part of the Simply Clever philosophy in Škoda cars for almost a quarter of a century.
Video: Škoda Auto – With Small Gestures We Write Great Stories
9. dm drogerie
The multinational chain dm drogerie decided to set itself apart from classic Christmas stories and chose an engaging visual style for its campaign titled “We Are Unique Thanks to Those Who Surround Us.”
Video: dm drogerie – Christmas Commercial
10. Lidl
In its campaign “Amazing Things Are Worth It,” the retail chain builds on its global strategic concept “Lidl. Worth It.” Thanks to the narration by a little girl and the soundtrack, the television commercial is pleasant and can resonate with consumers. It may not come close to Lidl’s strongest Christmas campaigns of earlier years, but it does have a festive atmosphere, and the message it conveys carries emotional weight.
Video: Lidl – Amazing Things Are Worth It Every Day
Compared with the scale and budgets of Christmas campaigns abroad, Czech Christmas advertising generally feels more restrained — rather than grand, cinematic stories, it tends to focus on authentic, quiet storytelling and highlights everyday experiences in Czech households.
Whereas global campaigns such as British or American Christmas spots often rely on a strong emotional charge, extensive production resources, and major cultural symbols, Czech brands tend to opt for a more modest but accessible communication style that resonates better with local audiences. Czechs generally perceive Christmas advertising rather positively and appreciate above all its atmosphere, perhaps because they associate it less with purchasing decisions and more with the emotional experience of Christmas itself. The Czech market simply displays a rather distinctive approach to Christmas advertising. And that is why the Christmas campaigns we see on the big screen are calmer, more focused on family and tradition, yet still clearly aimed at evoking positive emotions and strengthening consumers’ relationship with the brand.