SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS OF 2025

22. 12. 2025 Many Czechs enjoy Christmas advertising, as last year’s survey by ResSolution Group showed. Although most people feel that Christmas campaigns start too early — something that was especially noticeable this year — this tends to bother older consumers more than younger ones. Younger audiences already regard October or November as an appropriate time for Christmas… Continue reading SCREENVOICE TOP 10 CZECH CHRISTMAS CAMPAIGNS OF 2025

MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

9. 5. 2025 68% of Czechs will not miss the upcoming Ice Hockey World Championships. Over 68% of Czechs aged 18 to 65 plan to watch the matches of this year’s Ice Hockey World Championship, which begins on 9 May. Interest in the championship is higher among men (78%), but it is also popular among women. Fifty-nine percent… Continue reading MORE THAN TWO-THIRDS OF CZECHS PLAN TO WATCH THE ICE HOCKEY CHAMPIONSHIPS

LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024

28. 1. 2025 Food chains were the biggest advertisers in the media last year by a wide margin. The Lidl supermarket chain was also the largest advertiser in media advertising in 2024. It was followed by Albert and Kaufland. The top three remained unchanged from 2023. This is according to monitoring data from Nielsen. Last year’s data also… Continue reading LIDL INVESTED THE MOST IN MEDIA ADVERTISING IN 2024