THE FRIENDLIEST DAY OF THE YEAR IS HERE. GUINNESS BREWERY ON ST. PATRICK’S DAY PROVES TIME AND TIME AGAIN THAT EVERYONE HAS AT LEAST A DROP OF GREEN BLOOD IN THEM
17. 3. 2024 St Patrick's Day is a big event in the marketing world when typically Irish brands obviously dominate with their campaigns. Let´s get inspired, how to celebrate this fest.
AUTHORS OF EVERYDAY LIFE. ARE THE “ANONYMOUS” CREATORS OF TV ADS GETTING THE RECOGNITION THEY DESERVE?
28. 2. 2024 The word "author" automatically creates a kind of aura of uniqueness around itself. But what is it really like with authorship and auteurism in TV advertising? And which famous directors even signed some of the ads?
THE SUPER BOWL PHENOMENON AND HOW THE SPORTING EVENT OF THE YEAR ELEVATED TELEVISION ADVERTISING TO A PRESTIGIOUS DISCIPLINE
31. 1. 2024 How is it possible that the Super Bowl is such a phenomenon? And how does it help form the current shape of what we consider to be truly quality television advertising?
WILL 2024 BE A REVOLUTIONARY YEAR FOR MEDIA: THE DOMINANCE OF CTV, AN EARTHQUAKE IN THE MIX OF ADVERTISERS, THE THREAT OF STREAMING SERVICES AND THE DAWN OF AI’S ADVERTISING POTENTIAL
5. 1. 2024 The world has welcomed the year 2024 with great expectations. Without exaggeration, this year seems to have potential to be truly revolutionary in the TV broadcasting environment.
SCREENVOICE TOP 12 CHRISTMAS CAMPAIGNS 2023
15. 12. 2023 The year has come and gone, and famous and lesser-known brands have come out with their long-awaited Christmas campaigns, which unmistakably draw us into the pre-Christmas spirit and put us in the mood for a genuine festive atmosphere. Christmas advertising campaigns are not mere commercial sales efforts, although inspiration at a time when the hunt… Continue reading SCREENVOICE TOP 12 CHRISTMAS CAMPAIGNS 2023
COCA-COLA CHERISHES ITS SANTA CLAUS. HOW DID ONE OF THE MOST INFLUENTIAL MARKETING “ALLIANCES” IN HISTORY TAKE SHAPE?
11. 12. 2023 Although Christmas in the Czech republic is mainly associated with the Christ child, it is not possible to ignore the global popularity of the american Father Christmas, Santa Claus. And in fact, if we take into account the historical context of shaping the image of this character, we are much closer to Santa in our… Continue reading COCA-COLA CHERISHES ITS SANTA CLAUS. HOW DID ONE OF THE MOST INFLUENTIAL MARKETING “ALLIANCES” IN HISTORY TAKE SHAPE?
CHRISTMAS BY “UNUSUAL” HEROES. HOW HAS CHRISTMAS ADVERTISING MOVED FROM NOSTALGIA TO MODERNITY?
8. 12. 2023 Christmas advertising has changed over the years and Santa Claus has been replaced by strange and somewhat unusual heroes...
ANGLO-AMERICAN TRADITION WITH GLOBAL ADVERTISING REACH OR HALLOWEEN IS ROUND THE CORNER
31. 10. 2023 Every year on the Feast of Fear and Haunting, companies compete to see who can come up with the most original campaign. While you probably won't shudder at most of the commercials, the sheer sheer horror of how much brilliant creative is associated with this holiday is sure to shake you up!
LAW OR ETHICS? ADVERTISING BENEFITS FROM BOTH FORMS OF REGULATION SEAMLESSLY BUILDING ON EACH OTHER
5. 10. 2023 Many marketers come to a crossroads in their professional career where they have to evaluate whether their creative idea is suitable for public presentation or whether it is unnecessarily teetering on the edge of ethics and good taste. This is a decision on which the future of the promoted brand may depend, so it is… Continue reading LAW OR ETHICS? ADVERTISING BENEFITS FROM BOTH FORMS OF REGULATION SEAMLESSLY BUILDING ON EACH OTHER
THE GRAND FINALE OF THE ROUND-THE-WORLD TV ADVERTISING JOURNEY: WORLD RECORDS AND CURIOSITIES
14. 9. 2023 Our summer trip around the world in search of TV advertising is over. Let’s take a look at the ads that have earned a spot in the Guinness World Records or are so peculiar that they have crossed not only country borders but also the earth’s borders. Yes, you guessed right, we will take a… Continue reading THE GRAND FINALE OF THE ROUND-THE-WORLD TV ADVERTISING JOURNEY: WORLD RECORDS AND CURIOSITIES
STARRING A BANDICOOT, A PLUMBER, A DECEASED FOOTBALLER OR AN ANONYMOUS HERO. VIDEO GAMES AND TELEVISION ADVERTISING HAVE EXISTED HAND IN HAND FOR YEARS
7. 9. 2023 It’s time to flip the calendar to September. This means both the children returning to school and settling into a standard work setup after a perhaps more relaxed holiday regime. But at the same time, the main video game season traditionally kicks off – and 2023 promises to be the most packed since the pre-covid… Continue reading STARRING A BANDICOOT, A PLUMBER, A DECEASED FOOTBALLER OR AN ANONYMOUS HERO. VIDEO GAMES AND TELEVISION ADVERTISING HAVE EXISTED HAND IN HAND FOR YEARS
TV ADVERTISING IN THE PHILIPPINES: CATCHY SONGS, HUMOUR AND STORIES REFLECTING THE LIVES OF ISLANDERS
6. 9. 2023 The Philippine advertising scene is as diverse as the 7,641 islands that make up the archipelago. There are more than 80 different – still living – languages and dialects. The market is a mix of diverse cultures influenced by traditional and western practices, making advertising in the Philippines a truly unique adventure. Welcome to the… Continue reading TV ADVERTISING IN THE PHILIPPINES: CATCHY SONGS, HUMOUR AND STORIES REFLECTING THE LIVES OF ISLANDERS
MIRACLES HAPPEN WHEN YOU BELIEVE IN YOURSELF. THAT GOES DOUBLE FOR BARBIE FOR OVER HALF A CENTURY
24. 8. 2023 The summer of 2023 is marked by "pink madness". Thanks to a hugely successful blockbuster movie, Barbie doll is making a comeback with all the pomp and circumstance. What makes the story of Barbie marketing so unique and worthy of emulation?
TELEVISION ADVERTISING IN MALAYSIA: A SIMPLE PRESENTATION BUT A POWERFUL, EMOTIONAL STORY
15. 8. 2023 Malaysia, with its multicultural environment and ethnic diversity, is a uniquely cosmopolitan country that manages to bring together diverse communities through shared forms of art and culture. All Malaysians place great emphasis on the values associated with the Malaysian lifestyle and therefore celebrate all festivals exuberantly. For example, the Hari Raya holiday could easily be… Continue reading TELEVISION ADVERTISING IN MALAYSIA: A SIMPLE PRESENTATION BUT A POWERFUL, EMOTIONAL STORY
PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II
10. 8. 2023 When the British queen Elizabeth II died last autumn, it affected the whole world. Both those who loved the queen and those who see the British monarchy as a relic of the 19th century. To some extent, this is due to the fact that the queen and her family are not only political actors but… Continue reading PRINCE HARRY, JAMES BOND, AND PADDINGTON BEAR. THEY WERE ALL LUCKY ENOUGH TO APPEAR IN TV SPOTS ALONGSIDE ELIZABETH II
TV ADVERTISING IN NEW ZEALAND: EMPHASIS ON NATIONAL IDENTITY AND PROMOTION OF MAORI CULTURE
9. 8. 2023 New Zealand’s ads focus on national identity, are heartfelt and reflect the kiwis, Their character, and their unique world.
TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING
3. 8. 2023 The world’s second largest TV market. A country where advertising is based on celebrities, who are looked up to as deities. Where the most common language is English, but many population groups don’t speak it. Where, despite the prevalence of vegetarians and sanctity of the cow, the McDonald’s brand has caught on. A country where… Continue reading TV ADVERTISING IN INDIA: BOLLYWOOD CELEBRITIES EARN MORE FROM ADVERTISING THAN FROM FILMING
TV ADVERTISING IN JAPAN: ECCENTRIC SPOTS FULL OF CELEBRITIES, ANIME AND FANTASY – COLOURFUL, CRAZY, FUN – AND COMPLETELY DIFFERENT
27. 7. 2023 Japanese TV commercials are so quirky they are a world unto themselves. And they’re so famous that they’ve even been parodied in the Simpsons series.
