The advert is only displayed to the viewer when they actively interact with the remote control and pause the content they are watching.
The Prima Group is introducing Pause Ad, an advertising format for Smart TVs designed to combine 100% visibility with a non-intrusive user experience.
According to the group, the main advantage of the Pause Ad format is its intelligent trigger. The advert is only displayed to the viewer when they actively interact with the remote control and pause the content they are watching. This ensures 100% viewability without interrupting the viewing experience itself during playback.
Pause Ad offers advertisers the opportunity to connect with viewers within CTV. It allows brands to deliver their message during a break in the story chosen by the viewer.
Pause Ad is designed as a static Full-Screen Overlay that fills the entire screen in high resolution (1920 x 1080 px).
The advert disappears immediately when the video is restarted (Play button) or can be closed manually. The format is ideal for deploying discount codes, QR codes or time-limited promotional offers.
Prima recommends using the new format as part of the ‘Premium Visibility Pack’ in combination with classic in-stream formats, such as pre-rolls or mid-rolls. The Pause Ad will be ready for deployment from the next app update cycle.
Source: mediaguru.cz
