The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button.
Minor graphic changes are being made to the HbbTV platform of the Prima media group, i.e. to the field of the so-called virtual red button. The planned change is related to the launch of the new Prima+ online video library. It is now also appearing in the HbbTV environment, replacing the existing iPrima service. This has been discontinued as a separate video library by FTV Prima. The introductory, originally red button has also changed to the new look.
HbbTV is one of the platforms through which FTV Prima viewers will be able to consume content from the Prima+ video library. The change is taking place on all channels where the virtual "red" button signalling is available. This graphic lists the benefits that HbbTV brings to viewers. These include not only free TV series and films, TV schedule, weather and games, but also just previews and Prima+ Originals on the new platform.
Source: mediaguru.cz
