PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS
3. 4. 2023 Within a year and a quarter, Prima TV developed its own video library, prima+. Its editorial system will gradually be used by all TV web projects. Support for LG televisions and catalogue expansion are planned. For less than two months, the redesigned video library of the Prima Group has been in operation and has been… Continue reading PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS
PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE
13. 2. 2023 The video service launched on Wednesday last week, the “first impression” came out last Friday and now it’s time for a few questions about the implementation and other plans. In addition, the streaming service is the first one to come up with a so-called hybrid subscription offer combining a certain amount of advertising and a… Continue reading PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE
THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+
10. 2. 2023 The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button. Minor graphic changes are being made to the HbbTV platform of the Prima media group, i.e. to the field of the so-called virtual red button. The planned change is related to the launch… Continue reading THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+
PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION
8. 2. 2023 The new Prima+ video portal will replace the existing iPrima.cz portal in the Media Club advertising package. Advertising prices will remain the same. The Prima+ video service, which will launch during Wednesday 8 February, offers users three viewing options. In the non-ad-funded version (free version), it envisages airing approximately 9 minutes of advertising for each… Continue reading PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION
PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY
25. 1. 2023 The Prima Group has launched the advertising campaign for its new streaming service Prima+. The Prima Group launched the creative campaign for the launch of its new Prima+ streaming service on Tuesday 24th January. It promises “the greatest entertainment in the galaxy”. It relies on the alien Pýtý and the animated Plusák family, whose members… Continue reading PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY
NEW VOD SERVICE FOR CZECH REPUBLIC
6. 1. 2023 The Czech Republic’s FTV Prima has confirmed that it is preparing to launch a new VOD service. In a statement, it said that it will provide full details of its long-rumoured project at an event at the PLAYzone Arena in Prague on January 24. Prima currently operates 10 linear TV channels, including the flagship TV… Continue reading NEW VOD SERVICE FOR CZECH REPUBLIC
PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME
29. 8. 2022 New shows in the autumn schedule of TV Prima’s main channel should contribute to a further increase in the Prima Group’s share of the TV market, believes CEO Marek Singer. Three new prime-time series or a new entertainment show will appear on the Prima Group’s main channel this autumn. Among the new series, there is… Continue reading PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME
THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR
10. 8. 2022 The market for paid VOD services in the Czech Republic is expected to grow next year, declares research of Atmedia company. The share of Czechs using at least one video-on-demand service will increase to 42 percent next year, up two percentage points from this year. Users of these services have access to 1.5 services on… Continue reading THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR
PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE
4. 8. 2022 Prima is preparing an answer to Netflix and Voyo. New streaming service will be subscription and ad-free. Prima will launch a new online video library in November, with which has big ambitions to compete with the biggest ones on the Czech market, the director of the TV group Marek Singer revealed in an interview with Mediář… Continue reading PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE
EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH
26. 4. 2022 eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club. At the beginning of 2022, the media agency Media Club included a portion of online video space (digital eGRPs) in TV packages, expecting maximisation of reach and improved affinity of campaigns in a selected target… Continue reading EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH
CRITICS OF CNN PRIMA NEWS SHOULD STEP OUT OF THEIR SOCIAL BUBBLE FROM TIME TO TIME, SAYS THE GROUP’S CEO MAREK SINGER
12. 4. 2022 Marek Singer has been the head of FTV Prima group since 2008. But only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor – the Nova group – in terms of viewership. In certain viewer target groups, they even surpassed Nova in March. “What seemed impossible… Continue reading CRITICS OF CNN PRIMA NEWS SHOULD STEP OUT OF THEIR SOCIAL BUBBLE FROM TIME TO TIME, SAYS THE GROUP’S CEO MAREK SINGER
ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB
15. 2. 2022 The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere. The opportunity to watch TV series previews on internet platforms was used by 9 % of the Czech internet population over 15 years old.… Continue reading ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB
NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR
24. 1. 2022 The number of video views on the Czech Internet and the time spent watching online video increased last year. The strongest providers according to these indicators are Seznam and FTV Prima. The number of video views on the Czech Internet and time spent watching online videos increased last year. This is shown by the data… Continue reading NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR
PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING
2. 11. 2021 Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers. It is partly inspired by Netflix’s success. The number of its subscribers, including the Czech Republic, was growing during the pandemic. It… Continue reading PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING
CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES
2. 11. 2021 Number one and number two of the Czech commercial TV market invest in paid streaming services. Nova’s strategic priority is its video library Voyo. Prima will come with a competitive project within several months. In the upcoming months, the Czech Republic will witness the launch of paid on-line video libraries inspired by the success of… Continue reading CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES
MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING
1. 11. 2021 Video advertising will be an integral part of TV ad sales of Media Club from 2022. Media Club wants to prevent losing ad GRPs in time-shifted viewing, describes Prima’s COO, Vladimír Pořízek. Media Club intends to interconnect all forms of video content in ad sales next year. This should result in the expansion of Media Club’s… Continue reading MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING
PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT
22. 9. 2021 The iPrima application available in Prima’s HbbTV has a new design. The group has also launched a new advertising format in HbbTV. The flag ship of Prima’s HbbTV, the iPrima application, has a new version of link site. Nearly 500 thousand viewers visit iPrima in HbbTV per month according to Prima. The most watched programmes include series (Slunečná)… Continue reading PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT
