CASE STUDY: VOYO THRIVES WHERE NETFLIX LOSES

4. 11. 2024 | 3 min read VOD service Voyo has managed to gain ground where foreign Netflix falls short in the Czech market, according to a case study by Ipsos.

PRIMA+ REACHES A DIFFERENT TARGET GROUP THAN TV, SAY SERVICE CREATORS

3. 4. 2023 | 7 min read Within a year and a quarter, Prima TV developed its own video library, prima+. Its editorial system will gradually be used by all TV web projects. Support for LG televisions and catalogue expansion are planned.

PRIMA+ RUNS ON ITS OWN PLATFORM, IT WOULD LIKE TO HAVE 600,000 USERS, BUT IT CAN HANDLE EVEN MORE

13. 2. 2023 | 6 min read The video service launched on Wednesday last week, the “first impression” came out last Friday and now it's time for a few questions about the implementation and other plans. In addition, the streaming service is the first one to come up with a so-called hybrid subscription offer combining a certain amount of advertising and a cheaper subscription. With this tariff, the Prima group is here earlier than the multinational streaming services, and it additionally begins literally at zero!

THE FORM OF PRIMA HBBTV CHANGED AFTER THE LAUNCH OF PRIMA+

10. 2. 2023 | 1 min read The Prima Group is changing the look and feel of the Prima+ service and the colour scheme of the red HbbTV button.

PRIMA+ WILL BRING ABOUT FIVE MINUTES OF ADVERTISING PER HOUR IN THE HYBRID VERSION

8. 2. 2023 | 2 min read The new Prima+ video portal will replace the existing iPrima.cz portal in the Media Club advertising package. Advertising prices will remain the same.

PRIMA+ CAMPAIGN LAUNCHED, PRESENTED BY THE PLUSÁK FAMILY

25. 1. 2023 | 2 min read The Prima Group has launched the advertising campaign for its new streaming service Prima+.

NEW VOD SERVICE FOR CZECH REPUBLIC

6. 1. 2023 | 1 min read The Czech Republic’s FTV Prima has confirmed that it is preparing to launch a new VOD service.

PRIMA WANTS TO INCREASE MARKET SHARE WITH AUTUMN SCHEME

29. 8. 2022 | 12 min read New shows in the autumn schedule of TV Prima's main channel should contribute to a further increase in the Prima Group's share of the TV market, believes CEO Marek Singer.

THE SHARE OF CZECH PEOPLE WATCHING SVOD WILL RISE TO 42% NEXT YEAR

10. 8. 2022 | 2 min read The market for paid VOD services in the Czech Republic is expected to grow next year, declares research of Atmedia company.

PRIMA IS PREPARING AN ANSWER TO NETFLIX AND VOYO. THE NEW STREAMING SERVICE WILL BE BOTH SUBSCRIPTION AND AD-FREE

4. 8. 2022 | 2 min read Prima is preparing an answer to Netflix and Voyo. New streaming service will be subscription and ad-free.

EGRP CAMPAIGNS HELP INCREASING AFFINITY AND REACH

26. 4. 2022 | 6 min read eGRP campaigns bring greater reach and improved affinity, especially to clients willing to address a younger target group, describes Petr Hatlapatka from Media Club.

CRITICS OF CNN PRIMA NEWS SHOULD STEP OUT OF THEIR SOCIAL BUBBLE FROM TIME TO TIME, SAYS THE GROUP’S CEO MAREK SINGER

12. 4. 2022 | 17 min read Marek Singer has been the head of FTV Prima group since 2008. But only after fourteen long years can he be happy that Prima’s channels are catching up with their biggest competitor - the Nova group - in terms of viewership. In certain viewer target groups, they even surpassed Nova in March.

ABOUT A TENTH OF CZECHS WATCH TV SERIES PREVIEWS ON THE WEB

15. 2. 2022 | 3 min read The option to watch TV series previews on online platforms has been used by 9 % of the Czech internet population over 15 years old, according to research by Nielsen Admosphere.

NUMBER OF VIEWS AND TIME SPENT WATCHING ONLINE VIDEO INCREASED LAST YEAR

24. 1. 2022 | 3 min read The number of video views on the Czech Internet and the time spent watching online video increased last year. The strongest providers according to these indicators are Seznam and FTV Prima.

PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

2. 11. 2021 | 16 min read Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers.

CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES

2. 11. 2021 | 4 min read Number one and number two of the Czech commercial TV market invest in paid streaming services. Nova’s strategic priority is its video library Voyo. Prima will come with a competitive project within several months.

MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING

1. 11. 2021 | 7 min read Video advertising will be an integral part of TV ad sales of Media Club from 2022. Media Club wants to prevent losing ad GRPs in time-shifted viewing, describes Prima’s COO, Vladimír Pořízek.

PRIMA INNOVATED ITS APPLICATION IN HBBTV AND INTRODUCED A NEW FORMAT

22. 9. 2021 | 2 min read The iPrima application available in Prima’s HbbTV has a new design. The group has also launched a new advertising format in HbbTV.