Prima will launch a new online video library in November, with which has big ambitions to compete with the biggest ones on the Czech market, the director of the TV group Marek Singer revealed in an interview with Mediář web.
The TV station has already had one video service in the past. Between the years 2012 and 2018 it operated Prima Play. In addition to an archive of its own programmes, this service also featured films and series that Prima had broadcast. After the end of Prima Play, it returned to the iPrima brand, which still operates as an archive today. In both cases, some of the content could be watched for free, but there was also possibility for access with fee, where viewers got access to the full catalogue and got rid of ads.
With the new streaming service, Prima wants to stay with this model. According to Marek Singer, two premium plans will be available alongside the free plan. The middle one will offer fewer ads, presumably only in the middle of viewing, not at the beginning and end. The highest one, which is to be priced in line with the competition (i.e. up to CZK 200), will be completely ad-free.
The details are still being kept secret by the TV station. Marek Singer likens the new service to Voyo, so you can expect original content, which will be shot primarily for the internet or foreign films and series that aren't currently running on linear broadcast. We don't even know the name of the service. But the company has registered the brands or Czech domains Prima Play, Prima Go, Prima Max or Prima Plus, so it will probably reach for one of those.