THE ‘GOLDEN SEMICOLON’ AWARD WAS WON BY THE HEPATITIS PREVENTION CAMPAIGN, CREATED BY HERO & OUTLAW

The Golden Semicolon has announced its winners. The Prague Public Health Authority won the Project of the Year award, Hero & Outlaw was named Best Agency, Uljana Donátová was named PR Personality of the Year, and Alice Mikulášová was named Rising Star. The results were announced at a gala evening at the Empire Hall in Prague, organised by the professional organisation ASCOPA.

The 24th Golden Semicolon competition has announced its winners. The Prague Public Health Authority, with its project ‘Crisis Communication Management during the Hepatitis A Outbreak in Prague’, won not only the Project of the Year award but also the Grand Prix for Responsible Communication. The results were announced at a gala evening at Empire Hall in Prague, organised annually by the professional organisation ASCOPA.

The ‘Project of the Year’ award went to ‘Crisis Communication Management during the Hepatitis A Outbreak in Prague and the Launch of the Campaign “The Virus Is Closer Than You Think”’ by the Prague Public Health Authority. Prague faced its largest hepatitis A epidemic in 40 years. The institution, with its new communications team, adopted a strategy of transparency, data and collaboration rather than silence. This led to the creation of a campaign that brought together the public and private sectors and had an impact across the whole city. This project also won the Grand Prix for Responsible Communication.





The Best Agency award went to the Hero & Outlaw team, which has been operating on the Czech market since 2018. In recent years, it has been one of the most successful agencies in the Zlatý středník competition. “The fact that Hero & Outlaw has been named Best Agency confirms that the juries recognise not only individual projects but also the long-term quality of work carried out by entire teams,” said Petra Adámková, chair of ASCOPA.

This year’s PR Personality award went to Uljana Donátová for her exceptional contribution to Czech film PR. She is responsible for the communications for dozens of Czech films and is one of the leading figures in cultural communications. As press spokesperson and PR manager for the Karlovy Vary International Film Festival, she has also been responsible for the communications of one of the most significant cultural events in the Czech Republic for many years.





TheGrand Prix for Effectiveness Measurement was awarded tothe “Crystal Garden – Glass Symphony”campaign. The Prague Botanical Garden transformed the winter period into a fully-fledged visitor season. It combined Czech glass art, light, music and nature to create a UNESCO-sponsored project that attracted 87,000 visitors and more than tripled visitor numbers compared with the same period in previous years.

Alice Mikulášová received the Grand Prix Talent Award for her innovative integration of media, political communication and social engagement, with a focus on the younger generation. Mikulášová is the founder of the media project BoldNews and has long been involved in political marketing and effective communication with Generation Z. She is the initiator of the ‘30 under 30’ campaign, which, in the last general election, significantly contributed to the highest representation of young people in the Chamber of Deputies since 2010. In 2026, she founded the Institute for Youth Political Participation.

A new feature of this year’s event was the ‘Grand Prix Interkář of the Year’ award. This was won by Agata Hauerová for her long-standing contribution to the development of internal communications in the Czech Republic. She regularly demonstrates how to foster change, corporate culture and employee engagement. She shares her experience as a trainer and mentor and is co-author of the podcast ‘Hoří ti interka, má panenko’. Her own activity on LinkedIn also demonstrates to the professional community what employee ambassadorship can look like in practice. She has also founded a community of internal communications professionals, where she encourages the sharing of experiences and know-how.

Winners in the categories

• In the most competitive category, Creative Idea, first place went to Tesco Slovakia with its ‘Freedom of Choice’ project.
• The Prague Botanical Garden was successful in two main categories – Event and Regions – both with the project “Crystal Garden – Glass Symphony”.
• In the Integrated Campaign category, the project “Young Blood in Parliament: 30 Under 30”, developed in collaboration between the Institute for Youth Political Participation and Svengali Communications, most impressed the jury.
• In the field of Internal Communication and Employee Engagement, the team from Penta Hospitals in the Czech Republic scored highly with their “Stetoskop App Rollout” campaign.
• Victory in the Crisis Communication, Change Communication and Public Affairs category went to the Ministry of the Interior, with Jan Paťawa, for “72 Hours: How to Prepare for and Manage a Crisis Situation Together”.
• In the Social Responsibility, Sustainability and ESG category, Slovenská sporiteľňa took first place for its ‘Freedom is Yours’ project.
• The award in the Social Media and Influencer Marketing category went to the project “Proud From Hero to Zero: The First Vertical Reality Show on Instagram” by Plzeňský Prazdroj and Story TLRS.
• In the Launch, Relaunch and Rebranding category, the jury awarded top honours to the project “A Bank for Today’s People”, created in collaboration between 365.bank and Wiktor Leo Burnett.
• In the Podcast category, the “Hrany ulice” series by OZ Vagus took the top prize.
• The “Low Budget and Effectiveness” category was dominated by the project “The ‘Circle the Woman’ Campaign”, carried out by the ‘Circle the Woman’ initiative.
• In the new ‘Use of Artificial Intelligence’ category, the project ‘Culture or Causes as a Streaming Platform’, developed by Otvorená kultúra and SKPR Strategies, was successful.
• The ‘Structure, Content and Storytelling’ category was won by the project ‘They Missed My Curve – I Straightened the System’ by Tadeáš Řáha.
• In the ‘Audio and Video Presentations’ category, the project ‘Our Japanese Friends Understand Us’ by the Czech Philharmonic made the strongest impression on the jury.
• The winner of the ‘Websites’ category was ‘Opora Diakonie – a portal for informal carers’ by Diakonie ČCE.
• The gold award for Mobile App and Innovation goes to Platforma Vize 0 for the project “Nehoda nanečisto”.
• In the Electronic Magazine, Blog and Newsletter category, the winner was “Content Hub Alma Career” by Alma Career Czechia.
• The title ‘Neon’, produced by E.ON Czech Republic, was named the best in-house printed magazine and newspaper.
• The award for the best external printed magazine and newspaper went to ‘A/ Easy’ by the Czech Academy of Sciences.
• Seyfor produced the best annual reports, whilst “Ročenka Zlaté rybky” was recognised in the Brochure, Yearbook and Catalogue category.

Source: mediaguru.cz