THE ASSOCIATION OF COMMERCIAL TELEVISIONS HAS ENTERED ITS TENTH YEAR OF EXISTENCE; MAREK SINGER REMAINS AS PRESIDENT

This spring marked the ninth anniversary of the Association of Commercial Television, which, during its existence, has become a respected voice for commercial broadcasters and a reliable partner in both professional and legislative debates. The AKTV continues to participate in key legislative processes that affect the operations of commercial television, is actively involved in the fight against internet piracy, and promotes awareness of television as a trustworthy and effective advertising medium. Marek Singer remains at the helm of the Association of Commercial Television, which brings together the Nova, Prima and Óčko television groups, for another year.

The main focus of AKTV’s activities this year will be copyright protection, with a particular emphasis on public education. The cornerstone of AKTV’s preventive and awareness-raising activities is the launch of the information website NormalneLegalne.cz, which offers a catalogue of legal content sources as well as education on copyright issues. The aim of the project is to explain clearly why respect for copyright is important and how viewers can easily and safely access legal content. This year, we anticipate the involvement of further partners from among rights holders, the preparation of comprehensive educational materials and, last but not least, an information campaign.

“Over the past few years, we have been very active in combating the piracy of our protected content, which remains one of our priorities this year as well. However, we would like to complement our successful legal actions with preventive measures. Piracy services are becoming increasingly sophisticated, and it can be difficult for ordinary viewers to distinguish them from legitimate services. That is why we want to focus more on education this year,”

says Marek Singer, President of AKTV.

In addition to copyright protection, the Association of Commercial Television Stations systematically promotes television as an effective and safe advertising medium that has long enjoyed high levels of attention and trust from viewers. Through the ScreenVoice.cz website, it regularly publishes interesting news, research findings and information on trends in television advertising and the world of total video, covering both the Czech market and international developments.

About Normálně legálně ( www.NormalneLegalne.cz)

The Normálnělegálně.cz website is an information portal that helps users navigate the range of legal online services for watching films and TV series, listening to music or reading books in the Czech Republic, whilst also raising awareness of copyright protection. In addition to an overview of legal content, it also offers news, answers to frequently asked questions, a glossary of terms and further explanatory information on copyright and the impacts of internet piracy.