THEME OF THE MONTH: SUSTAINABILITY

ADVANCED TV STUDY 2026: CONNECTED TV BECOMES PRIMARY VIEWING ENVIRONMENT

Connected TV (CTV) usage continues to diversify across households in Germany and Austria, strengthening its value for advertisers through more targeted and attentive audiences, according to the Advanced TV Study 2026 by Azerion Austria and Goldvertise Media. Based on a survey of 2,500 respondents aged 16-69 conducted in January 2026, the study shows that CTV is now… Continue reading THEME OF THE MONTH: SUSTAINABILITY

THE FIRST BANS ON ADVERTISING FOR ‘LESS HEALTHY’ FOODS. WHAT DID THEY COVER?

Stricter rules on advertising less healthy foods came into force in the UK in 2026. The regulator’s initial decisions suggest that the key factor is the identifiability of specific products. Since the start of 2026, the UK has tightened regulations on advertising for foods high in fat, salt and sugar (HFSS). The first decisions by… Continue reading THEME OF THE MONTH: SUSTAINABILITY

THE CZECHS HAVE FIVE NOMINATIONS AT THE SABRE AWARDS

The ‘Little Superheroes’ campaign by the organisation Pod svícnem has three nominations in the SABRE Awards finals, whilst Grayling has two. The international SABRE Awards competition has published this year’s shortlist. Czech entries have a total of five nominations – three were secured by the ‘Little Superheroes’ campaign by the non-profit organisation Pod svícnem, on… Continue reading THEME OF THE MONTH: SUSTAINABILITY

STUDY USA: TOP REASON FOR SUBSCRIBING TO PAY TV IS LIVE NEWS AND TV

Parks Associates reports that 33% of subs said they liked the idea of having their content aggregated into one place. As cord cutting continues and pay TV operators look to find ways to hang onto existing subscribers, Parks Associates has released a new survey that highlights the top reasons for keeping a pay TV service.… Continue reading THEME OF THE MONTH: SUSTAINABILITY

CAN AI DRIVE BRAND STRATEGY? AND WHY IS CREATIVITY DISAPPEARING FROM CREATIVE WORK?

Whilst artificial intelligence can outperform humans in operational tasks, it still has its limitations when it comes to strategic brand management. Its solutions lead to the mediocrity and indistinguishability that characterise contemporary advertising, according to speakers at the Brandstorming conference. Artificial intelligence can now outperform humans in execution and operational tasks, but its capacity for… Continue reading THEME OF THE MONTH: SUSTAINABILITY

RIVAL BROADCASTERS PRIMA AND NOVA HAVE JOINED FORCES TO SPEAK OUT AGAINST ONLINE HATES

Rival broadcaster Prima has joined TV Nova’s campaign to combat hate speech on social media. Rival broadcasters Prima and Nova have jointly spoken out against the hate directed at their presenters and actors in recent years. Alongside the criticism that is a natural part of their work, these TV personalities are subjected to words full… Continue reading THEME OF THE MONTH: SUSTAINABILITY

THINKBOX: TV ADVERTISING IS THE MOST TRUSTED MEDIUM

One factor is becoming a clear differentiator in advertising: trust. As uncertainty grows and consumer confidence declines, it’s playing an increasingly critical role in shaping brand preference and driving profitability. This month’s chart of the month highlights data presented at LEAD 2026 from the 2025 Credos Trust Tracker revealing a key trend: trust in advertising… Continue reading THEME OF THE MONTH: SUSTAINABILITY

ADVERTISERS MUST ALSO FOCUS ON CONNECTED TV

Smart TV is experiencing growth in the Czech Republic, with a million new viewers added between 2020 and 2022 alone, says Vojtěch Lambert, head of the LCG New Media agency. Digital agency LCG New Media highlights the growing importance of Connected TV, which is establishing itself as a channel for modern advertising. Given its high… Continue reading THEME OF THE MONTH: SUSTAINABILITY

TV NOVA HAS LAUNCHED AN ANTI-HATE CAMPAIGN, ENLISTING THE HELP OF WELL-KNOWN FIGURES

The campaign emphasises that the line between criticism and abuse is crucial, and that anonymity on social media does not mean impunity. The TV Nova group has launched a new wave of its“Hate is not an opinion”campaign, which draws attention to the growing problem of hate speech on social media and its impact on mental… Continue reading THEME OF THE MONTH: SUSTAINABILITY

SPRING HOLIDAYS IN CZECH ADVERTISEMENTS: TRADITIONS, BUNNIES AND CELEBRITIES

Easter advertising in the Czech Republic relies primarily on humour, traditional symbols (bunnies, eggs) and specific promotional offers from retail chains. A recurring theme in Easter marketing in the Czech Republic is also “enjoying the holidays without stress”, with a nod to tradition. This is clearly evident, for example, in this year’s Košík campaign, which… Continue reading THEME OF THE MONTH: SUSTAINABILITY

BERNARD, ROHLÍK OR BOUČEK, KOTEK AND PRACHAŘ HAVE THEIR APRIL FOOLS’ JOKES

Onthe first day of April, some companies have once again come up with special pranks. This year, for example, they’re promoting beer with gherkin brine, parking combat boots and testicle ointment. Some companies still uphold the tradition of April Fools’ Day pranks on 1 April. However, it’s not just individuals who try to trick one… Continue reading THEME OF THE MONTH: SUSTAINABILITY

THE ADVERTISING INDUSTRY AS WE KNOW IT WON’T SURVIVE THE NEXT FIVE YEARS

According to the Contagious Radar report, the current model of the advertising industry will not stand the test of time in an era of rapidly advancing artificial intelligence. Two-thirds of marketers and creatives believe that the current model of the advertising industry has a maximum lifespan of just five years. More than a quarter of… Continue reading THEME OF THE MONTH: SUSTAINABILITY