The love affair with television has been connecting the audience with the screens already for several decades. Television is one of the most popular media today and also the most used media type. Ever.
The popularity of television is evidenced by facts and research:
- A quarter of people prefer watching TV to surfing the internet.
- 60% of people watch TV more than 2 hours a day, i.e. more than both radio and internet (declared).
- And 55% of people watch TV every day.
Shows and series that tell great lovestories are among the blockbuster movies. And TV advertising isn’t lagging behind either. Therefore the topic “TV love” is right to mention also today, in this moment. Read also the ScreenVoice magazine about how TV commercials use the theme of Valentine’s Day.
We also present a selection of articles on the topic of love and emotions in advertising in the selection below.
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FOR SOME AD CAMPAIGNS, BRANDS ARE BORROWING FROM CLASSIC TV
7. 10. 2026Brands like Denny’s and JCPenney are blending advertising with entertainment by creating campaigns that mimic sitcoms…
GAME OF THRONES IS ALSO A BATTLE FOR MARKET SHARE – AND ADVERTISERS KNOW IT. FANTASY-INSPIRED CAMPAIGNS PROVE A SUCCESS
2. 10. 2026The article discusses the cultural and marketing impact of Game of Thrones, highlighting how it evolved…
TRUST BECOMES ADVERTISING’S MOST VALUABLE CURRENCY IN AI ERA
23. 9. 2026The Cannes Lions panel discussed the evolving landscape of advertising, emphasizing the importance of trust, transparency,…
FROM STAR WARS TO JAMES BOND: FILM SOUNDTRACKS IN TV ADVERTISING
27. 8. 2026From Star Wars to Bond: discover how iconic film soundtracks and sound-alike music give TV advertising…
FROM PUB SIGNS TO TV COMMERCIALS: THE HISTORY OF BEER AND THE EVOLUTION OF ADVERTISING FOR THE GOLDEN BREW
14. 8. 2026From pub sign to TV ads, beer advertising evolved through posters, mascots, stories and digital campaigns…
INTERNATIONAL BEER DAY: ICONIC TELEVISION ADVERTS TOPPED WITH BEER FOAM
7. 8. 2026International Beer Day, celebrated on the first Friday of August, originated in 2007 to promote beer…
THE EMPEROR IN THE SERVICE OF BRANDS: NAPOLEON STORMS TELEVISION SCREENS
4. 8. 2026Napoleon’s life offers advertisers almost everything a great story requires: a meteoric rise, military victories, immense…
AQUALAND MORAVIA SCORES A HIT ON WATCHTIME. A SPOT FROM CROATIA REACHED 1.8 MILLION PEOPLE
3. 8. 2026Aqualand Moravia’s latest campaign flipped a familiar travel stereotype by showing Croatians heading to Moravia for…
ALZÁK, MONETA’S CAT AND PAT & MAT: ESTABLISHED MASCOTS ARE A SAFE BET IN ADVERTISING, BUT AI IS HOT ON THEIR HEELS
25. 7. 2026He is green and has a rather unpleasant, squawking voice provided by Bohdan Tůma. Although many…
FROM REQUIEM TO CHOCOLATE: WOLFGANG AMADEUS MOZART’S SECOND LIFE IN ADVERTISING
23. 7. 2026Mozart remains a durable advertising asset because his name and music instantly signal genius, elegance, eccentricity…
EINSTEIN WOULD HAVE BEEN AMAZED: TODAY, HIS FACE SELLS BREAD, MOBILE PHONES AND ELECTRICITY
17. 7. 2026Albert Einstein remains a powerful advertising shorthand because his face, hair and moustache instantly signal genius,…
GIANTS IN ADVERTISING: FAMOUS HISTORICAL FIGURES AS THE FACES OF BRANDS
14. 7. 2026Historical figures give advertisers a fast, recognisable shorthand for values such as national pride, honesty, inventiveness,…