The Prima Group is marking 33 years since it first went on air this year and intends to celebrate the anniversary together with its viewers. Alongside a summer schedule packed with films, series and entertainment programmes, it is already teasing some new autumn offerings. Among the most notable are the third series of the detective reality game show Zrádci and the continuation of the series Polabí, as confirmed on Wednesday morning.
“Prima TV is celebrating 33 years since it first went on air this year. During that time, we have transformed from a single television station into a modern multi-platform media group that reaches millions of viewers, listeners and users every day across television, streaming, digital media, radio and social media. We are once again bringing our viewers strong domestic content this year. In the autumn, we will be launching the third series of the crime drama Zrádci and further episodes of the popular series Polabí,” said Lukáš Kubát, CEO of the Prima Group.
Prima TV is entering the second half of the year with a 25.69% audience share in the 15+ target group. Its summer programming will focus primarily on films, series reruns and tried-and-tested programmes.
On Thursdays in July, it will offer family films and fairy tales from Disney, including Odvážná Vaiana, Zloba: Královna černé magie and Deník princezny series. Sunday evenings at the start of summer will be filled with Czech film classics, led by Vesničko má středisková.
In the second half of August, Prima will broadcast films from the Marvel Universe for the first time (Guardians of the Galaxy, Guardians of the Galaxy Vol. 2 and Thor: Ragnarok). Thursday evenings in August will then feature disaster and action films such as Den poté, Den nezávislosti and Armageddon.
The early-evening programme Prostřeno! continues throughout the summer, now in its sixteenth year on the air.
prima+ is expanding its offering to include Korean series
The streaming platform prima+ has described the past year as the most successful in its history. Alongside growth in the number of subscribers and users, it is expanding its range of international content.
New additions this summer will be Korean series, which will be available with both dubbing and subtitles. Titles such as Můj milý lháři, Smlouva na lásku, Kousek tvé mysli or Tajný život mé sekretářky are gradually being added to the catalogue.
The collaboration with the Swedish platform Viaplay is also continuing, enabling prima+ to expand its catalogue of European series and dramas. New additions include, for example , Beartown, Zpřítomnělí, Vítěz and Bunkr.
The documentary series Ve službě will be followed by a second series, subtitled Jménem zákona, which will focus on the day-to-day work of the Czech Police. The range will also be supplemented by selected programmes from the Slovak service JOJ Play.
Source: mediaguru.cz