SWIMMING POOLS, SWIMWEAR AND BARBECUES. SEZNAM DATA REVEAL WHAT CZECHS ARE BUYING AND PLANNING FOR THE SUMMER

22. 7. 2026 | 4 min read Czechs are slightly more interested in cooking than in flight tickets during the summer, and domestic tourism doesn’t really appeal to them, according to a summer data analysis of interests based on search data from Seznam.cz.

PRIMA HAS CONFIRMED A THIRD SERIES OF THE REALITY SHOW *ZRÁDCI*, AND *POLABÍ* WILL ALSO CONTINUE IN THE AUTUMN

25. 6. 2026 | 3 min read Prima TV is switching to its summer schedule, but this autumn it will launch the third series of the reality game show *Zrádci* and the next series of *Polabí*.

THE SUMMER SCHEDULES OF CZECH TELEVISION, NOVA AND PRIMA WILL FEATURE REPEATS OF DRAMAS, FILMS AND COMEDIES

23. 6. 2026 | 3 min read Twice a week, Polda on Prima, Případy mimořádné Marty on Nova, or Vyprávěj on the main channel of Czech Television. The country’s leading broadcasters will rely primarily on their archives for their summer programming.

TV NOVA TO KICK OFF ITS SUMMER ROADSHOW, ‘A DAY WITH NOVA’, IN OLOMOUC

17. 6. 2026 | 2 min read Nova TV will kick off the latest edition of its summer roadshow, ‘A Day with Nova’, at the end of June. The first stop will be Olomouc on 27 June, followed by Vysoké Mýto, Havlíčkův Brod, Plzeň and Teplice.

SUMMER-FLAVOURED TV ADVERTISING: AD SPOTS FILLED WITH SUN, SEA AND CHEERFUL VIBES ENCOURAGE SHOPPING

2. 9. 2025 | 6 min read Summer has come to an end, but even a few rays of sunshine can keep the summer mood alive. The flood of summer-themed TV commercials is gradually fading, and so is the effort by brands to tap into the specific consumer behaviour typical of the warmest season of the year—one devoted to experiences and relaxation.

STADIUMS AS SUMMER ADVERTISING LABS. THE IMPACT OF MEGA SPORTS EVENTS ON BRAND MARKETING

29. 8. 2025 | 12 min read The biggest summer sporting events are not just competitions for trophies. There are also moments when advertising becomes a pop culture event. Wimbledon, the Tour de France, the US Open, the EURO and Formula 1 are not only the highlights of the sporting season but also comprehensive advertising laboratories. Each of these events offers a completely different media space – from the aristocratic minimalism of Wimbledon to the pop culture spectacle of the US Open to the technology-oriented branding of Formula 1. The common denominator is the effort of brands to achieve deeper audience engagement through new formats, digitalisation and personalised experiences. It is no longer just about reaching an audience – the goal is to create a cultural moment that resonates across channels, generations and markets. The Tour de France and the power of film aesthetics For many years, the Tour de France has rightly maintained its reputation as the largest and most-watched cycling race in the world. This Grand Tour, which takes place every July, is not only a sporting event but also a global advertising platform where many brands test the effectiveness of innovative formats. Live broadcasts of the Tour are provided by more than a hundred television stations in over 190 countries around the world, with a cumulative audience of over 3.5 billion viewers. The individual stages are filmed from the air, from motorcycles and from stationary cameras, making the Tour an ideal space for advertising and product placement. The race thus boasts a distinctive cinematic aesthetic.

SUMMER-FLAVOURED TV ADS: ROMANTIC LOVE STORY THAT MELTS EVEN THE TOUGHEST HEARTS—AND WALLETS

19. 7. 2025 | 8 min read Love and summer are universal themes that everyone can relate to. A first kiss at sunset, a shared drink on the beach, or playful flirting in the pool become a natural part of a brand’s story in advertising spots. Hot days, setting suns, the salty scent of the sea, and the first shy touches—these are images that instantly evoke memories and desires. A TV ad has the power to turn a few seconds on screen into an emotion that lasts all summer long.

SUMMER-FLAVOURED TV ADS: THE WETTEST WATER AND HOTTEST SAND IN ADVERTISING

2. 7. 2025 | 9 min read The splash of waves and the soft sound of hot sand beneath your feet—such a scene is one of the strongest summer trump cards in TV advertising. Swimming in the waves evokes freedom, and beach life brings the rhythm of peace and the ease of a summer holiday, drawing the viewer into the story. People are picturing themselves on a seaside beach, ideally with the featured product in hand. TV ads by the water aren’t just about summer. They are a carefully staged dream where the brand shines like the sun in a clear blue sky without a single cloud.

ČT, NOVA AND PRIMA SWITCH TO SUMMER PROGRAMME. SERIES, FILMS AND ENTERTAINMENT RETURN

30. 6. 2025 | 2 min read The main television stations have launched their summer programming schedules. Evenings will feature reruns of series, films, crime dramas and entertainment.

SUMMER-FLAVOURED TV ADS — WHEN BRANDS RIDE THE WAVE OF VACATION VIBES AND CHILL

26. 6. 2025 | 5 min read Success in summer requires more than just the right product. It is important to understand that people live differently during the summer. They move from their living rooms outdoors, spend more time away from home, and consume media differently. They think less, feel more, and shop much more impulsively. They respond to ads that evoke atmosphere and emotion, radiating authenticity, ease, and a natural connection to the summer feel.

PRIMA IN SUMMER: EINSTEIN, LUDWIG AND FILMS. NEW TRAITORS IN AUTUMN

24. 6. 2025 | 2 min read This summer, Prima's main channel will focus on films and reruns of series.

TV NOVA IN SUMMER: FARMA, MALÝ PITAVAL, HOSPODA ČI SPECIALISTÉ

12. 6. 2025 | 2 min read TV Nova is launching proven series, films and a new reality show, Farma Česko, this summer.

TRAVEL FEVER: WHAT ARE THE MOST POPULAR DESTINATIONS THIS SUMMER?

9. 6. 2025 | 4 min read Despite global uncertainty, people are travelling more eagerly than ever, as confirmed by the fact that 79% of Europeans and 71% of Americans plan to go on vacation this summer. Surprisingly, this year’s most popular destinations for Czechs are Italy and Slovakia, winning over the traditional favourite, Croatia. Key findings

SUMMER SCHEMES LAUNCH, TV BETS ON PROVEN MIX

1. 7. 2024 | 2 min read The summer programming schedules of domestic TV stations start in full swing on 1 July.

HOLIDAYS ON TV NOVA: SEE WHAT SHOWS WILL BE BROADCAST IN SUMMER

22. 6. 2024 | 3 min read What will happen to the series in the summer? Why are Ulice and Jedna rodina missing from the schedule? And when will they return to the screen again? These are the questions that have been piling up in the nova.cz editorial office. Here are the answers.

TV BETS ON ITS SERIES IN STARTING SUMMER SCHEMES

3. 7. 2023 | 1 min read The biggest domestic TV stations are basing their summer programming schedules on reruns of their original series.