This year's ranking of the most searched terms on the Czech Google was dominated by the elections to the Chamber of Deputies. Czechs also said goodbye to the iconic singer Ozzy Osbourne and Czech actress and singer Anna Slováčková. The Reebok brand aroused great interest, although not entirely intentionally, when it mistakenly replaced euros with crowns in its e-shop. The launch of the Oneplay video library, combining Voyo and O2 TV services and Netflix series Squid Game and Ed Gein, also attracted interest. The Czech Republic has not escaped the collector frenzy associated with Labubu plushies.
In the category of Czech celebrities, this year's search queries revolved mainly around politics. The names of various politicians occupied the first four places in this ranking. However, Jan Solfronk, the face of the first Czech version of the Bachelor reality show, was among them.
Source: Google ČRThe foreign personality who saw the biggest increase in Google searches this year was singer Dua Lipa, whose Prague performance and unexpected duet with Ewa Farna caught the attention of the Czech internet. The connection between international stars and the Czech Republic runs throughout the rankings, specifically in the case of Dakota Johnson, who appeared at the Karlovy Vary Film Festival, and Dan Brown, who set the plot of his new book in Prague. The newly elected Pope Leo XIV, whose real name is Robert Francis Prevost, also attracted the attention of Czechs.
Source: Google ČRThis year was a strong one for fans of games, film, and television entertainment. The Czech Republic made its mark on the world with the huge interest in the game Kingdom Come: Deliverance II, whose popularity even attracted crowds of tourists to Czechia. Computer games also made their mark on the world of film, as evidenced by the popularity of Minecraft, while lovers of scary stories were drawn to the sequel to Wednesday and the reimagining of the horror classic Nosferatu. True crime stories also attracted attention, as evidenced by the high ranking of Ed Gein, the main character of the series Monster, as well as the Czech crime drama Studna.
Source: Google ČRWhat is "fidlovačka"? The play from which the Czech national anthem Where is my home comes, as well as a park, a theatre and a shoemaker's instrument. For Czechs, the term was this year's number one mystery, and a lot of the credit goes to a knowledge contest in which two teams from theatre Divadlo Na Fidlovačce competed. Czechs this year also searched for technical terms such as bitcoin, SEO or bounce rate, as well as the term skibidi, widely used by the alpha generation.
Source: Google ČRFor the first time in the Czech Republic, a ranking of the most searched memes was also published, with this number 67 leading the list.
Source: Google ČRSource: mediaguru.cz