Tag: searching
SNEAKER AND HEEL EMOJIS ARE FUELING THE RISE OF ‘VIBE SHOPPING’
21. 4. 2026 As footwear shoppers move away from rigid keywords, new Fast Simon data points to a more visual, mood-driven way of searching online.
AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026
22. 3. 2026 Artificial intelligence is transforming the way people discover brands, marketing is becoming system-driven, and creativity is emerging as the key driver of growth, according to a new report by EACA and Advertising Week entitled “AI Forecasts & Predictions for 2026”.
AI HASN’T KILLED EARNED MEDIA. IT MADE IT MORE VALUABLE
12. 3. 2026 Earned media can power brands being cited by AI-generated search. Here are 5 ways PR must lead, writes Doe-Anderson’s Kathy Keadle.
VIEWERS CONTINUE TO ‘STRUGGLE’ WITH SPORTS PROGRAM DISCOVERY
25. 2. 2026 Sports program discovery -- like that of overall TV/streaming discovery -- continues to be a challenge for TV viewers, according to Reviews.org.
LOVE, DATA AND PAPRIKA SAUCE: WHAT WILL CZECH VALENTINE’S DAY LOOK LIKE IN 2026?
13. 2. 2026 How are Valentine's Day preparations really going in Czechia? Google search data from February this year painted a picture of what Czechs really want for the holiday of love. AI assistants are helping more and more people with last-minute planning of the evening, menu and ideas.
AI IS CHANGING SHOPPING BEHAVIOUR, BUT THE REAL IMPACT ON E-COMMERCE SALES IS STILL SMALL
14. 1. 2026 LinkedIn gives the impression that AI has radically changed people's shopping behaviour, that traditional SEO is dead, and that if your e-shop isn't AI-ready, it will soon be obsolete. However, our data from hundreds of e-shops shows that the reality is much more modest than the discussions would suggest.
WHAT HAVE CZECHS BEEN GOOGLING THIS YEAR? ELECTION, REEBOK, ONEPLAY OR LABUBU
4. 12. 2025 Google has once again compiled rankings of the most searched terms on the Czech Internet in 2025.
NEW DATA: STREAMING SERVICE USERS ARE WASTING MORE TIME LOOKING FOR SOMETHING TO WATCH
5. 11. 2025 U.S. consumers now spend 12 minutes trying to find programming, up from 10.5 minutes in 2023, as many report being `overwhelmed’ by streaming media.
HOW ABSOLUT VODKA IS REDEFINING WHAT CHATGPT SAYS ABOUT THE BRAND
7. 10. 2025 When Absolut Vodka wanted to understand how consumers were using ChatGPT to search for mixology recommendations, it found that nearly 70% of the answers it gave never mentioned a brand at all – a huge opportunity to own this space, craft brand narratives, and leverage sources like Reddit.
CZECH INTERNET FORUM DISCUSSES THE IMPACT OF AI ON THE MEDIA
22. 9. 2025 AI is shifting media, marketing and the way we create and consume content. Speakers at the 20th edition of the conference will highlight the challenges facing the digital world and offer strategies for responding to them.
SURVEY: GEN Z, MILLENNIALS PREFER AI TOOLS FOR PRODUCT RESEARCH
15. 9. 2025 A sizable amount of younger consumers are gravitating towards artificial intelligence tools for product research.