Around the world there is no escaping the talk of a looming recession, and marketers everywhere are facing pressures to reduce advertising costs. However, research consistently shows – and experts continue to advise – that cutting ad spend comes at a high cost to brand health and long term business results.
With that in mind, the Global TV Group has put together a collection of insights from international industry experts to help you navigate this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow. Get expert advice from Mark Ritson, the Harvard Business Review, Kantar, WARC, Byron Sharp, Peter Field and more.
And the one thing they all agree on: The most important thing is to maintain a presence.
Download the desk here.
Source: theglobaltvgroup.com
