SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT

A key change in the management of FTV Prima. Marek Singer is moving on from his position as CEO of the Prima Group after seventeen years. His place will be taken by Lukáš Kubát.

The current head of the Prima Group , Marek Singer, is moving from the position of Chief Executive Officer (CEO) to the new position of Chief Executive Officer (Chairman), where he will focus on the strategic development of the group, key strategic projects, transformational innovation and partnerships. Lukáš Kubát, the current Chief Financial Officer (CFO), will move to the position of Chief Executive Officer (CEO), where he will take over the operational management of the company and be responsible for the implementation of the long-term strategy.

The new Chief Financial Officer (CFO) and another member of the Prima media group's board is Jan Dosoudil, who was previously Deputy CFO.

Jan Dosoudil also becomes the sixth member of the Prima Media Group board, alongside Marek Singer (Chairman), Lukáš Kubát (CEO), Jan Čadek (CCO), Josef Stránský (CTO) and Jaroslav Hrabovský (Group Investment Director). Marek Singer remains at its head.

The news was announced by Prima on Monday afternoon, adding that it continues to make structural changes to accelerate its digital transformation.



"After seventeen years, I am passing the baton in the management of the group. In seventeen years we have built the largest Czech multimedia house from one TV channel to a consolidated result of almost CZK 7 billion. However, the ongoing fundamental transformation of the media behaviour of viewers and listeners motivates us that now, at the peak, is the right moment to make a fundamental change and entrust the day-to-day management to the next generation. In Lukáš Kubát I see a personality who will continue the digital transformation, fulfill the strategy of total video and lead Prima Group to further success. I remain Chairman of the Board and in my role as CEO I will focus on the long-term strategic development of the Group, innovation and strategic partnerships," says Marek Singer, CEO of Prima Group.

"My priority will be to be able to react quickly to changes in the media environment and to support the team in adapting to new challenges. Digitalisation brings fundamental changes in audience habits and new ways of monetisation - and I see this as a great opportunity for the further development of our online platforms. I would like Prima to be a place where people feel motivated, connected as a team and proud of what we create together," says Lukáš Kubát, CEO of the Prima Group.

Lukáš Kubát has been the CFO of Prima for the last two years. He joined the Prima Group in 2021 as Director of Strategy and Distribution.

Jan Dosoudil gained his experience in the field of finance and controlling during his time at a property development company, where he was in charge of controlling and reporting. He spent a significant part of his career at EY, where he held management positions in audit in both Prague and New York.

Singer's seventeen years of leadership and position growth

Marek Singer took over as CEO of Prima TV in March 2008. At that time, Prima operated only the main TV Prima channel. Under Marek Singer's leadership, it underwent digitalisation and significantly expanded its portfolio to the existing thirteen full-screen TV stations. In addition, its portfolio includes the video platform Prima , six radio stations, web portals and more than fifty social media profiles.

The market share of FTV Prima, the operator of TV Prima, has been growing since 2008 and has increased by nine percentage points from almost 18 % at the time to 27 % today (CS 4 , source: ATO-Nielsen). In 2008, Prima was the market's number three with a loss of 13 percentage points to the second strongest entity. In recent years, it has been in second or close third position and, together with TV Nova and Czech Television, forms a strong and balanced trio of the domestic TV market(see development below).



Along with the growth in audience share, Prima's revenues have also grown, almost doubling since 2008 from CZK 2.2 billion in 2008 to CZK 4.2 billion in 2023 (latest available data). Net profit reached CZK 313 million the year before last year. CZK 313 million. Its amount fluctuated over the years and ranged from CZK 120 million to CZK 650 million. CZK 650 million depending on the financial year.

Prima Group's revenue development (CZK million), 2008-2023

Continued management turnover

Prima, which falls under the activities of businessman Ivan Zach, continues to renew its management with the transfer of Mark Singer. Over the past year, several key management positions have been replaced.

The current changes follow, for example, the arrival in August of a new marketing director , Michal Vodák, who replaced Ales Pýcha. He moved to the management of Prima Solootions, which is to provide all PR communication, public affairs, event production for all companies in the GES Group holding, under which Prima falls, as well as the development of other strategic projects.

In April this year, Prima introduced a new management structure for the Group, based on five product segments (Television, Streaming service Prima , Radio, Digital Media, Distribution & OTT). Jan Maxa, who joined the Prima segment from Czech Television and took over the VOD segment, joined the Prima segment on 1 May 2025. Petr Král, who was until then Head of VOD, has moved to the position of Head of the Distribution & OTT segment, focusing on IPTV and OTT products.

Jan Čadek, who replaced Vladimír Pořízek, will head Prima Group's business from January 2025. He decided to leave Prima Group last year. And last autumn, Alex Ruzek became the new programme director. She replaced long-time programme director Roman Mrázek.

Lukáš Kubát

Lukáš Kubát joined Prima in 2021 as director of strategy and distribution. His agenda included, among other things, the development of new Prima Group projects and cooperation with individual operators in the Czech Republic and Slovakia. From summer 2023 he was appointed CFO of FTV Prima. He started his career at Ernst & Young and Deloitte, where he worked in the financial audit and corporate finance departments. For ten years he held senior and managerial positions at CME. He focused on corporate strategy and revenue diversification in six CEE markets. He graduated from the University of Economics in Prague and also studied at the UCLA Anderson School of Management in Los Angeles in the United States.

Marek Singer

Marek Singer has held the position of CEO of FTV Prima since March 2008, with a break from January 2013 to May 2015, when he was Executive Vice President of MTG for Central and Eastern Europe. He spent the first eight years of his career with Unilever in Europe and the United States. From 2002, he worked for four years as Marketing and then Sales Director at Masterfoods. In the following two years he worked as Sales and Marketing Director at Karlovarské minerální vody with responsibility for the Czech Republic and Slovakia.

Source: mediaguru.cz