PRIMA IS PLANNING CHANGES TO ITS TERRESTRIAL TV SERVICE; A SHUFFLE IS ON THE WAY

11. 8. 2026 | 4 min read The Prima Group is set to expand its collaboration with Digital Broadcasting and plans to move most of its channels to its DVB-T2 multiplex 24 next year. In an interview, the director of the Prima Group explains the reasons behind the change in distribution strategy and also clarifies why the new Prima Sport channel will only be available in SD resolution via terrestrial broadcasting.

PRIMA HAS INCREASED ITS REVENUE FROM OPERATORS TO HALF A BILLION AND IS ALSO CONSIDERING A SHIFT IN ITS TARGET AUDIENCE

23. 7. 2026 | 3 min read The Prima media group expects a significant increase in revenue from television operators this year. Revenue from the distribution of its channels is expected to reach around half a billion crowns, whereas in the past it stood at around 100 million.

PRIMA GROUP RESHUFFLE: KUBÁT TO BECOME CHIEF EXECUTIVE, SINGER JOINS THE SUPERVISORY BOARD, RUZEK TO HEAD THE RADIO DIVISION AS WELL

24. 6. 2026 | 2 min read From 1 July 2026, the Prima Media Group will be changing its organisational structure and the composition of its senior management. The current Chief Executive, Marek Singer, will move to the Supervisory Board, whilst the current Managing Director, Lukáš Kubát, will take over as Chief Executive. In addition to television broadcasting, Alex Ruzek will now also oversee the group’s radio operations.

JAN ČADEK IS STEPPING DOWN FROM HIS ROLE AS COMMERCIAL DIRECTOR OF THE PRIMA GROUP

31. 3. 2026 | 2 min read Until a new head is appointed, the management of commercial activities will be temporarily taken over by Executive Director Lukáš Kubát and Finance Director Jan Dosoudil.

‘THE TRAITORS HAVE TAUGHT US TO DO BUSINESS DIFFERENTLY,’ SAYS PRIMA’S NEW BOSS. AND HE’S AIMING FOR A MILLION SUBSCRIBERS

26. 3. 2026 | 1 min read Lukáš Kubát has been at the helm of the second commercial TV channel since last autumn. He aims to reach one million subscribers on the Prima streaming platform.

PRIMA CHANGES ITS STRUCTURE, CREATING CONTENT AND PRODUCTION AND PRODUCT DIVISIONS

28. 1. 2026 | 2 min read Prima is changing its organisational structure. It is introducing new divisions: Content and Production, headed by Jan Maxa, and Product, headed by Petr Král. Josef Hladík is moving to head the Media Club radio division. The temporary head of prima+ is the group's CEO, Lukáš Kubát.

REALITY SHOW ZRÁDCI BRINGS IN SIX TIMES MORE PAYING USERS THAN OTHER SHOWS

25. 11. 2025 | 3 min read Prima is building a multimedia ecosystem. Reality show Zrádci is pulling in the young and bringing paying viewers to Prima , came from the mouth of executive director Lukáš Kubát at Forum Media.

SINGER LEAVES THE POSITION OF CEO OF PRIMA GROUP, REPLACED BY KUBAT

1. 9. 2025 | 6 min read A key change in the management of FTV Prima. Marek Singer is moving on from his position as CEO of the Prima Group after seventeen years. His place will be taken by Lukáš Kubát.