Czech TV's stations again exceeded the 30% share threshold (30.39%) in the broader 15+ group in April this year, becoming the strongest TV group in this audience group. This is according to data from the official ATO-Nielsen Admosphere measurement.
A year-on-year growth of more than three percentage points put the Prima TV group in the lead in prime time 15+ (19:00-23:00) with 30.25% in April. However, the lead over Czech TV stations is very narrow and if the prime time range was defined as 18:00-22:00, Czech TV stations would be narrowly first (30.04% vs. 29.72%).
In the 15-54 and 15-69 audience categories, Nova remained the strongest group. However, the position of all three main groups is fairly balanced in the all-day 15-69 broadcast.
Share of TV groups (%), April 2022, all day and Share of TV groups, April 2022, prime-time
In year-on-year comparison, Prima Love, CNN Prima News, Prima Krimi, CT2, Prima Max, ČT Sport improved the most in April, helped by new stations Prima Star, Prima Show and Nova Lady.