CZECHS MAINLY ASSOCIATE COCA-COLA AND KOFOLA WITH CHRISTMAS

22. 12. 2022
Source: Coca-Cola
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Of the respondents who associate a particular brand with Christmas, about half of them mentioned Coca-Cola and Kofola.

More than a fifth (22%) of the Czech online population aged 15 and over associate a specific brand with Christmas. The brands most commonly associated with Christmas are Coca-Cola and Kofola. This was reported by about half of the respondents who associate a brand with Christmas. It results from the Nielsen Admosphere research for MediaGuru.cz. This was followed by Orion, Pilsner Urquell and Hellmann's.

Which brands are they? (Base: Do they have a specific brand associated with Christmas)

  • Coca-Cola: 52.1%
    Coca-Cola: 50.5%
    Orion: 13.2%
    Pilsner Urquell: 4.5%
    Hellmann's: 2.7%
    Other: 29.6%


More than 45% of respondents also said that they had a favourite Christmas-themed advertisement. Less than 9% of the respondents mentioned a Coca-Cola advert.

Source: mediaguru.cz
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