Cint surveyed a sample of 300 respondents on attitudes towards Christmas advertising. The research confirmed that TV advertising is the second most common inspiration for buying Christmas presents. TV advertising thus surpassed online advertising and influencer recommendations. Most respondents draw inspiration from family and friends (66%), with TV advertising being a source of inspiration for 62% of consumers.
Are you still hesitating whether to implement TV advertising into your media mix?
Source: thinkTV.ca
