The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition.
The Association of Communication Agencies (AKA) is launching the 28th edition of the Effie Awards Czech Republic competition. Campaigns can be submitted until 24 August. The winners will be selected by a jury of more than forty members during the autumn, and the AKA will announce the winners on 10 December.
There are several new features in this year's competition. ‘With Effie, we are constantly striving to respond to market developments and the evolution of the global competition. We are expanding and innovating our portfolio of categories this year – for example, campaigns for car manufacturers, cosmetics, FMCG and retail can now compete separately,’ says Ondřej Novák, Executive Director of ASMEA and Project Manager of the Effie Awards Czech Republic, adding: ‘Special attention is being paid to innovative campaigns and sustainability. We are opening categories for Positive Change, Marketing Innovation and Innovative Use of Media.’ A new question on the use of artificial intelligence has also been added to the application form. This will not influence the voting, but will highlight technological developments in the field.
When evaluating entries, the judges focus primarily on impact – economic results, sales growth, market share, but also changes in behaviour or brand perception. They are also interested in context – media performance, interaction and supporting ‘soft’ data. Credibility, transparency and correct interpretation of data are evaluated. Creativity plays an important role in the second round – not only in the traditional sense, but also as the ability to think strategically and choose a clever communication mix.
Campaigns can be submitted until 24 August. They will then be judged by a jury of more than forty members consisting of representatives of clients, agencies, research companies associated with SIMAR and other industry professionals. The finalists will be announced on 25 November at the Effie Stage at the Forum Media conference, and the winners in each category will be honoured at a gala evening on 10 December.
Source: mediaguru.cz
