THE EFFIE AWARDS KICK OFF, ADD A NEW CATEGORY FOR B2B AND REVISE THE RULES FOR DIGITAL ENTRIES

30. 6. 2026 | 3 min read The Effie Awards Czech Republic, a competition recognising effective marketing communication, is entering its 29th year. This year, the Association of Communication Agencies (AKA) is introducing a new category for B2B products and services, whilst also refining the criteria for evaluating digital campaigns.

MARK RITSON: WHAT REALLY DETERMINES THE EFFECTIVENESS OF ADVERTISING CREATIVE

11. 5. 2026 | 9 min read Is there a formula for effective advertising? During his presentation at the Media, Marketing & Effectiveness conference, Mark Ritson offered his perspective on the subject. He combined data from System1 and Effie with research by Paul Dyson to demonstrate why some campaigns perform many times better than others. He argues that successful advertising rests on three key principles: emotional impact, instant brand recognition and the ability to work over the long term. He also challenges a number of modern marketing habits, from an obsession with constant change to the underestimation of television as a brand-building medium.

CREATIVE AND MEDIA TOGETHER DRIVE ADVERTISING IMPACT

28. 1. 2026 | 3 min read Creative quality and media support together explain 60.1% of the business results generated by advertising, according to The Creative Dividend, a new book published by System1 and Effie. Why joined-up thinking matters Creative and media are often siloed endeavours within the advertising process. Making sure creative work has emotional resonance is undoubtedly vital, as is reaching consumers through the right mix of media channels. But thinking about these activities in a connected, coordinated way ultimately leads to the strongest returns. Media and creative’s combined power While creative quality and media support are responsible for just over 60% of advertising’s business impact on average, The Creative Dividend found clear variation by category.

HOW CAN ADVERTISING RECAPTURE ITS APPEAL AND DRIVE BUSINESS RESULTS? BESIDES CREATIVITY, THE KEY FACTORS ARE EMOTION, DISTINCTIVENESS, AND CONSISTENCY

19. 12. 2025 | 6 min read New research by System1 and Effie Worldwide shows that advertising is losing effectiveness. However, the study also reveals how effectiveness can be increased again. While outstanding creative is one of the essential prerequisites, it is not enough on its own. Advertising needs to return to three simple yet often neglected principles: emotion, distinctiveness and consistency, according to a webinar entitled The Creative Dividend.

GRAND PRIX EFFIE FOR PLZEŇSKÝ PRAZDROJ AND VCCP FOR LAGER PROUD

10. 12. 2025 | 6 min read The highest Grand Prix award from Effie goes to Plzeňský Prazdroj with the VCCP agency and the campaign for Proud. The most awards for their campaigns went to Česká spořitelna and the Czech Association of Insurance Companies.

EFFIE REGISTERS 118 APPLICATIONS THIS YEAR, A FIFTH MORE THAN LAST YEAR

26. 8. 2025 | 2 min read The largest domestic advertising effectiveness competition Effie will evaluate 118 applications this year. This is a record number.

EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

28. 7. 2025 | 3 min read This year's Effie competition brings a significantly redesigned structure and new categories, giving agencies and brands more opportunities to win awards for truly effective communication.

AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

26. 6. 2025 | 2 min read The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition.

TIME TO GET SERIOUS ABOUT HUMOUR IN ADVERTISING

22. 2. 2025 | 5 min read Humour in advertising is a powerful driver of brand memorability and engagement. WARC’s India Editor Biprorshee Das dives into why humour works, where brands go wrong, and how to get it right – some key takeaways from the recently published What’s working in humorous advertising report.

EFFIE GAVE OUT SIX GOLDS, NO GRAND PRIX

14. 11. 2024 | 5 min read This year's edition of the Effie advertising effectiveness competition has its winners. The award for the absolute best campaign, the Grand Prix, was not awarded this year.

CREATIVITY AWARD IN EFFIE CZECH REPUBLIC: SPECIAL ART DIRECTORS CLUB AWARD FOR EPIC LEGO PRIZE FROM KREATIV GANG

12. 11. 2024 | 3 min read This year's edition of Effie, the competition for the most effective advertising, has many new features. One of them is the presentation of the Art Directors Club Award on the Effie stage during the Forum Media 2024 conference.

EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES

7. 11. 2024 | 2 min read The Effie advertising effectiveness competition has announced the nominated campaigns that will emerge as this year's winners.

MUSTARD AND MCCANN NOMINATED FOR THE EUROPEAN FINALS

4. 11. 2024 | 1 min read Two Czech campaigns from agencies McCann and Mustard have reached the final of the European Effie competition.

EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS

28. 6. 2024 | 2 min read Applications for the Effie Czech Republic Advertising Effectiveness Competition are open until 18 August. The competition is open in 16 categories this year.