COMMUNICATION SUMMIT: ADVERTISING IS THREATENED BY CREATIVE LAZINESS; WE MUST NOT GIVE UP ON THINKING

15. 6. 2026 | 8 min read Generative AI tools speed up content creation and save time, but there is a risk that they will lead to uniformity in output and a decline in critical thinking. At this year’s Communication Summit, there was a discussion on how to use AI as an assistant, rather than as an autopilot for marketing communications.

FORGET ABOUT IMPRESSIONS. MEASURE WHAT YOUR COMMUNICATION ACTUALLY ACHIEVES

10. 6. 2026 | 5 min read According to Katie Delahaye Paine, an expert in communication measurement, traditional metrics such as the number of media mentions, impressions or reach no longer reflect the true value of PR. At the Communication Summit, she called on marketers to measure the impact on the trust, attitudes and behaviour of target groups rather than tracking the volume of publicity.

FORUM MEDIA WILL BRING IN EXPERTS IN MORE THAN JUST DIGITAL MARKETING

4. 6. 2026 | 4 min read The world of marketing is on the cusp of a fundamental transformation. Brands have long since ceased to compete merely for customers’ attention; increasingly, they are also vying for trust, cultural relevance and the ability to thrive in a world dominated by algorithms, platforms and artificial intelligence. These topics will also be addressed at this year’s Forum Media 2026 conference, which will take place on 10 November at the O2 Universum in Prague.

THE MARKETING COMMUNICATIONS MARKET GREW BY TEN PERCENT LAST YEAR. THIS YEAR, IT IS MORE CAUTIOUS

27. 4. 2026 | 4 min read Growth in the Czech marketing communications market in 2025 was driven not only by media channels but also, to a significant extent, by non-media channels, according to an expert report by the AKA.

MARKETING REQUIRES PATIENCE. QUARTERLY CHASING OF BRAND KPIS IS DESTROYING

9. 3. 2026 | 3 min read Building a brand requires patience and consistency; frequent changes in strategy set the brand back several years, according to the Marketing Longevity Expert Summit, which took place at the Czech Online Expo conference.

WHAT STOPPED WORKING IN MARKETING—AND WHAT LEADERS ARE DOING INSTEAD

11. 2. 2026 | 6 min read Across marketing, a quiet reckoning is underway. Practices that once felt settled are no longer delivering the same returns. As platforms evolve, audiences fragment and cultural cycles compress, many of the industry’s most familiar playbooks are starting to show cracks.

AKA AND ADC LAUNCH THE INITIATIVE SÍLA NÁPADU

20. 1. 2026 | 3 min read The industry initiative Síla nápadu aims to open a discussion on the importance of creative ideas in marketing communications and to involve agencies, advertisers and the media in this discussion.

MARKETING TRENDS 2026: AI, SHORT VIDEOS AND VODCASTS

5. 1. 2026 | 4 min read What trends will affect marketing, advertising and communications this year? Here is an overview.

CZECHS HAVE FOUR NOMINATIONS FOR EUROPEAN EXCELLENCE AWARDS

4. 11. 2025 | 1 min read Czech projects have four handcuffs on the shortlist of the international European Excellence Awards.

MARKETING TODAY IS FULL OF DATA, BUT IT IS STILL ABOUT EMOTIONS, IDEAS AND COURAGE

15. 10. 2025 | 21 min read Today, practically anyone can create a campaign. The only difference lies in quality, says Petra Jankovičová, President of the AKA and CEO of Triad Prague.

FORUM MEDIA: HOW DOES COMMUNICATION AFFECT LIFE?

22. 9. 2025 | 2 min read This year's Forum Media 2025 conference will present five thematic scenes and a number of foreign and Czech speakers.

THE FENIX AWARDS WILL BE ANNOUNCED ON 2. OCTOBER

15. 9. 2025 | 1 min read The 12th annual Fenix Awards gala will be held on October 2.

ZLATÝ STŘEDNÍK: THE PROJECT OF THE YEAR IS SVOBODA NÁS SPOJUJE

11. 9. 2025 | 6 min read The project of the year of the 23rd Zlatý středník competition is "Svoboda nás spojuje", the best agency is MSL Czech Republic.

EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

28. 7. 2025 | 3 min read This year's Effie competition brings a significantly redesigned structure and new categories, giving agencies and brands more opportunities to win awards for truly effective communication.

WHAT DOES MARKETING SCIENCE ADVISE SMALL BRANDS TO DO, AND WHY SHOULD THEY STICK TO IT?

23. 7. 2025 | 7 min read You have a great product, there's no doubt about that. People who try it come back to you. You have good reviews. But still, no one really knows you. How is that possible, and what can you do about it? This dilemma is faced by many smaller and emerging brands, writes Vojtěch Prokeš.

ZLATÝ STŘEDNÍK PUBLISHES SHORTLIST, MSL LEADS THE WAY

26. 6. 2025 | 2 min read Zlatý středník has announced the finalists for its 23rd annual awards. MSL Czech Republic received the most nominations, while Jsme Fér and Plzeňský Prazdroj received the most nominations from clients.

AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

26. 6. 2025 | 2 min read The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition.

BUILDING BRAND TRUST IS LIKE ‘BUILDING THE EIFFEL TOWER WITH MATCHES‘

2. 6. 2025 | 7 min read Building trust takes a long time, it is laborious, and the entire result can collapse in an instant, according to the Communication Summit conference.