THE EFFIE AWARDS KICK OFF, ADD A NEW CATEGORY FOR B2B AND REVISE THE RULES FOR DIGITAL ENTRIES

30. 6. 2026 | 3 min read The Effie Awards Czech Republic, a competition recognising effective marketing communication, is entering its 29th year. This year, the Association of Communication Agencies (AKA) is introducing a new category for B2B products and services, whilst also refining the criteria for evaluating digital campaigns.

THE MARKETING COMMUNICATIONS MARKET GREW BY TEN PERCENT LAST YEAR. THIS YEAR, IT IS MORE CAUTIOUS

27. 4. 2026 | 4 min read Growth in the Czech marketing communications market in 2025 was driven not only by media channels but also, to a significant extent, by non-media channels, according to an expert report by the AKA.

AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026

22. 3. 2026 | 13 min read Artificial intelligence is transforming the way people discover brands, marketing is becoming system-driven, and creativity is emerging as the key driver of growth, according to a new report by EACA and Advertising Week entitled “AI Forecasts & Predictions for 2026”.

AKA LAUNCHES THE 24TH EDITION OF DIRECT IMPACT CZECH COMPETITION

28. 2. 2026 | 3 min read The Association of Communication Agencies launches the Direct Impact Czech competition, acting as its sole organiser for the first time.

AKA AND ADC LAUNCH THE INITIATIVE SÍLA NÁPADU

20. 1. 2026 | 3 min read The industry initiative Síla nápadu aims to open a discussion on the importance of creative ideas in marketing communications and to involve agencies, advertisers and the media in this discussion.

GRAND PRIX EFFIE FOR PLZEŇSKÝ PRAZDROJ AND VCCP FOR LAGER PROUD

10. 12. 2025 | 6 min read The highest Grand Prix award from Effie goes to Plzeňský Prazdroj with the VCCP agency and the campaign for Proud. The most awards for their campaigns went to Česká spořitelna and the Czech Association of Insurance Companies.

EFFIE HAS PUBLISHED THE SHORTLIST, VML HAS THE MOST NOMINATIONS, CZECH SAVINGS BANK HAS THE MOST CLIENTS

25. 11. 2025 | 1 min read Half of the entries made it to the final of the Effie advertising effectiveness competition. The winners will be announced in December.

MARKETING TODAY IS FULL OF DATA, BUT IT IS STILL ABOUT EMOTIONS, IDEAS AND COURAGE

15. 10. 2025 | 21 min read Today, practically anyone can create a campaign. The only difference lies in quality, says Petra Jankovičová, President of the AKA and CEO of Triad Prague.

EFFIE 2025: MORE CHANCES TO WIN, MORE CATEGORIES, EMPHASIS ON INNOVATION AND ESG

28. 7. 2025 | 3 min read This year's Effie competition brings a significantly redesigned structure and new categories, giving agencies and brands more opportunities to win awards for truly effective communication.

AKA ANNOUNCES EFFIE, APPLICATIONS CAN BE SUBMITTED UNTIL 24 AUGUST

26. 6. 2025 | 2 min read The Association of Communication Agencies announces the 28th annual Effie Awards Czech Republic competition.

ADVERTISING REPORT 2024: THE ADVERTISING MARKET IN THE CZECH REPUBLIC GREW BY 3%. IT IS STABLE, BUT COMPARED TO THE REST OF THE WORLD, THIS REPRESENTS A SLOWDOWN

15. 5. 2025 | 7 min read The results of the annual Advertising Report 2024 survey are in. The advertising market in the Czech Republic grew by 3%.

FAIR TENDER FOR ADVERTISING CONTRACTS COMES INTO FORCE IN JANUARY

12. 12. 2024 | 4 min read Advertising tenders in the Czech Republic will be governed by a memorandum supported by nearly 100 directors and productions from January.

CREATIVITY AWARD IN EFFIE CZECH REPUBLIC: SPECIAL ART DIRECTORS CLUB AWARD FOR EPIC LEGO PRIZE FROM KREATIV GANG

12. 11. 2024 | 3 min read This year's edition of Effie, the competition for the most effective advertising, has many new features. One of them is the presentation of the Art Directors Club Award on the Effie stage during the Forum Media 2024 conference.

EFFIE SHORTLIST: MCCANN, OGILVY AND PHD HAVE THE BEST CHANCES

7. 11. 2024 | 2 min read The Effie advertising effectiveness competition has announced the nominated campaigns that will emerge as this year's winners.

EFFIE ADVERTISING EFFECTIVENESS COMPETITION HAS OPENED APPLICATIONS

28. 6. 2024 | 2 min read Applications for the Effie Czech Republic Advertising Effectiveness Competition are open until 18 August. The competition is open in 16 categories this year.

AKA: NET INVESTMENT IN ADVERTISING TO GROW BY 8% THIS YEAR, UP FROM 12% LAST YEAR

6. 5. 2024 | 6 min read The Association of Communication Agencies (AKA) and the Association of Media Agencies (ASMEA), in cooperation with ResSolution Group, publish an estimate of the development of net marketing investments on the Czech market.

FORUM MEDIA CONFERENCE HAS PUBLISHED ITS PROGRAMME

18. 10. 2023 | 2 min read In just three weeks Forum Media - the largest conference in the Czech Republic focused on media, marketing and communication - will take place. Check out the full programme, it's worth it!

EFFIE APPLICATION DEADLINE IS APPROACHING, ONLY DAYS LEFT

8. 8. 2023 | 1 min read Agencies and sponsors don't have much time left to submit projects to the Advertising and Marketing Effectiveness Competition.