INSIDE FRANCETV PUBLICITÉ’S ADSPACE•IA’S PLANNING LAYER - ScreenVoice.cz

FranceTV Publicité is transitioning its media buying operations into an AI-assisted mode. ADspace•ia now produces real-time, inventory-aware recommendations for TV-cross-video campaigns. It executes these plans as a managed service on france.tv’s premium offer. For sales houses, this marks a tangible step in AI commercialisation: algorithmic Total Video mixes enriched with attention and carbon reporting.

AI turns campaign briefs into Total Video plans
FranceTV Publicité (FTP) has launched ADspace•ia, an AI system that recommends, buys and analyses Total Video campaigns, live from 22 September 2025. It ingests campaign objectives, target definitions, formats and budget to deliver a recommended mix across linear, BVOD/CTV and addressable TV (ATV), aligned to current inventory and pricing.

Inputs include advertiser and product profiles, budget tiers, creative duration (15, 20 or 30 seconds for launch), target contexts based on Médiamétrie data and flight dates. Outputs include delivery metrics, with attention and carbon indicators. Buying teams can adjust or validate the proposal before activation by FTP.

The engine is trained on a dataset of approximately 8,700 linear campaigns and 300 CTV/BVOD/ATV campaigns from 2024–2025. It connects with market tools to simplify tracking and reporting.

Established foundations linked to the market’s ecosystem

FTP’s original booking and campaign management platform, ADspace, has operated since 2019 and is well established in the French market, with 45 agencies connected, nearly 200 daily buyers and around 60% of FTP revenue passing through the platform. ADspace•ia was announced and went live to market in September 2025. Its roadmap extends over three years, with self-service functionality planned for the first half of 2026, sponsorship activation in the second half of 2026, and full convergence of ADspace and ADspace•ia expected by 2028.

ADspace•ia integrates with Médiamétrie for cross-media coverage and Freewheel for digital delivery. API connections with agency data stacks, including Havas Converged and GroupM Choreograph, are being established to streamline data exchange and post-buy reconciliation. A workflow connection via Popcorn Media (the most used media planning and buying software in France) supports campaign coordination. Automatic deal-ID creation provides a pathway to programmatic activation through buyers’ DSPs.

Advertisers can already activate AI-driven mixes

At launch, ADspace•ia is available as a managed service that converts a brief into an inventory-aware Total Video plan. Buyers provide a brief, the system proposes a channel split across linear, BVOD/CTV and addressable TV, with delivery, attention and carbon indicators surfaced for review before activation by FranceTV Publicité:

Activation format: AI-recommended Total Video plan across linear, CTV/BVOD and ATV, executed as a managed service.
Inputs: Campaign objectives, target definition, budget, creative format and flight dates.
Data used: FTP campaign history combined with real-time inventory and market performance data.
KPIs reported: GRP, CPM, reach, attention coverage (from FTP and Ipsos studies) and carbon footprint (from DK).
Access model: Free to use at launch, with managed execution.
Who for: Agencies and advertisers, with applicability for SMEs and local brands.

With ADspace•ia, we are reaching a new milestone. We are enhancing our media planning and purchasing platform with AI to enable our partners achieve greater fluidity, relevance, responsiveness and media efficiency. We provide a wide range of premium public services, and our role is to master our knowledge of our audiences while simplifying access to effective media planning. ADspace•ia represents a significant strategic advance for our market and strengthens our position as a pioneer in total video offerings.

Marianne Siproudhis; CEO, FranceTV Publicité

Source: egta.com