The winners of this year’s 33rd ADC Czech Creative Awards have been announced. A total of 76 prizes were awarded. The Grand Prix was awarded to the “KitKat Phone Break”campaign by VML Prague. The Czech Philharmonic Orchestra was named Client of the Year. VML Prague was named Agency of the Evening. Roman Biath from Zaraguza received the Golden Ohníček award.
The “KitKat Phone Break” campaign was based on photographs reflecting people’s real-life habits. The only difference was that KitKat bars had replaced smartphones in the images. The visuals deliberately featured neither a logo nor a headline. VML Prague also won gold in the Outdoor category for this work.
From the “KitKat Phone Break” campaign; Source: ADC Czech Creative AwardsThe campaign “Dokázali bychom se i my postavit zlu?”, created for Paměť národa by the agency OAK Prague in collaboration with Bistro films, won the most awards – five in total. It won gold in the Film Craft: Direction, Film Craft: Cinematography and Sound Design categories, and silver in Film: Long Format and Film Craft: Casting. The campaign commemorated the 80th anniversary of the end of the Second World War, set against the current backdrop where war is closer than ever before.
Five awards were also presented to the Czech Philharmonic’s campaign “Naši Japonci nám rozumějí”, on which the Narata agency collaborated with the digital agency Taste. It took gold in the Film: Medium Format category and four silvers in PR & Earned Media, Film Craft: Direction, Film Craft: Cinematography and Film Craft: Casting. The advert, which invited viewers to watch coverage of the Czech Philharmonic’s 28th tour of Japan, was in Japanese, featured no orchestra or conductor, and included self-deprecating remarks about its own programme. Although aimed at Czechs, it also became a hit on Japanese social media.
The campaign “Jídlo, jaké svět neviděl” by the Czech Federation of Food Banks won a total of four awards. It was created by the agency Dentsu Creative in collaboration with Kabelovna Studios. It secured two silvers in Film Craft: Cinematography and Sound Design, and two bronzes in Film Craft: Direction and Film Craft: Casting. The campaign highlighted an invisible problem: hundreds of thousands of people cannot afford basic foodstuffs, and aid from the Food Collection is not enough. Its authenticity was further enhanced by filming on 16mm film, which gave the spot a natural, observational and down-to-earth character.
Three awards – gold in Visual Craft: Photography and two bronzes in Advertising For Good and Sound – were won by the “I málo má moc” campaign, created by the agency DDB.about95 for the non-profit organisation Spoluživot. The campaign highlights what children in children’s homes desire most – it was based on photographs taken by the children themselves using disposable cameras.
From the “Even a little has power” campaign; Source: ADC Czech Creative AwardsSource: mediaguru.cz