The absolute winner of this year's Valentine's Day preparations is the keyword "films for Valentine's Day". The trend is clear: an evening spent watching a film wins out over visits to crowded establishments. Close behind are searches for "things for Valentine's Day at home", but also creative activities for the whole family, such as drawing pictures by hand. However, this does not mean that traditional dates have completely disappeared.
If Czechs decide to go out, their goal this year is water and relaxation. The top five activities include "Prague Valentine's Day boat cruise", followed by wellness stays and couples' massages.
Most searched activities for Valentine's Day 2026
- Films for Valentine's Day
- Valentine's Day trip
- Things for Valentine's Day at home
- Valentine's Day pictures to draw
- Prague Valentine's Day boat trip
Most popular gifts according to searches
- Heart pendant for Valentine's Day
- Valentine's Day cards
- Roses for Valentine's Day
- Mugs for Valentine's Day
- Valentine's Day socks for men
When choosing gifts, Czechs confirm their reputation as pragmatists with a romantic soul. Although classic heart-shaped pendants, teddy bears and gold jewellery still dominate the rankings, gifts for everyday use are seeing a massive increase in popularity. The terms "Valentine's Day socks" and "Valentine's Day boxer shorts" are among the most searched items at the beginning of the Valentine's Day season. It seems that in 2026, for many couples, the pinnacle of caring for their partner is ensuring warmth and comfort. However, the traditional approach is still going strong – high demand for flowers such as roses suggests that Czech couples still favour the classics.
Gastronomic surprise: Chicken paprika instead of oysters
Perhaps the most curious aspect of this year's statistics is the area of gastronomy. Chocolate and wine remain staples, but home baking, specifically Valentine's gingerbread and cakes, is making a big comeback. However, the tenth most searched recipe was an unexpected success: "paprika sauce for Valentine's Day". While global trends often favour aphrodisiacs such as oysters, Czechs are playing it safe and sticking to honest home cooking.
Most searched food and drink
- Chocolate for Valentine's Day
- Valentine's Day heart recipe
- Wine for Valentine's Day
- Heart cake decorations
- Valentine's gingerbread
- Chocolate for couples
- Valentine's Day Sweets
- Valentine's Day savoury heart recipe
- Valentine's Day drinks
- Recipe for paprika sauce for Valentine's Day
Source: mam.cz