Nova and Prima have launched a promotional campaign for their new fall series. They are introducing the main characters and behind-the-scenes footage from the sets.
The main commercial television rivals, Nova and Prima, have recently launched the promotion of their key new series for this fall. Nova has begun attracting viewers with the family drama Bratři a sestry, while Prima has launched a campaign for its new series Polabí.
Both television stations are using short one-minute mini-programs to promote the series, which they are including in their prime-time programming. These spots gradually introduce the main characters, give a glimpse behind the scenes of the filming, and reveal the atmosphere of the upcoming series.
The series Bratři a sestry, which will be broadcast by TV Nova, will focus on family relationships, secrets, and generational conflicts. Prima, on the other hand, is betting on a new format called Polabí, which combines elements of drama and everyday life and is set in a small town on the banks of the Elbe River.
Both projects are among the key titles in the fall programming of both stations, and their promotional activities will intensify in the coming weeks. Both series are expected to premiere in the fall clash head-to-head on Tuesday and Thursday evenings. Details will be revealed by the commercial television stations at upcoming press conferences on their fall programming.
Source: mediaguru.cz
