HORROR ENTERTAINING CONSUMERS: TV ADS INSPIRED BY DRACULA

18. 10. 2025 | 8 min read Halloween, the beloved season full of ghosts and ghouls, is just around the corner. Who doesn’t know Dracula, for example? Marketers are well aware of the global fame of the legendary vampire, and they’ve been using his iconic image and vampire symbolism to boost sales for decades — and for good reason. His image is instantly recognisable and universally understood. Now, with the release of the new film Dracula: A Love Tale, the vampire theme is back in the spotlight. It brings suspense, exaggeration, and humour to campaigns, and has the power to appeal to audiences of all ages. For advertisers, it’s a great opportunity to stand out and leave a lasting impression on viewers.

TV NOVA IN AUTUMN: BRATŘI A SESTRY, MILIONÁŘI, JÁMA LVOVÁ OR METODA MARKOVIČ

12. 8. 2025 | 4 min read The new series Bratři a sestry and Milionáři, the seventh season of Kriminálka Anděl, the premiere of the reality show Jáma lvová or Libor Bouček as the new hunter in Na lovu. These are some of TV Nova's programming highlights for this autumn.

PRIMA+ IN AUTUMN: NIGHT OPERATOR, TRAITORS, NO MERCY, AND TITLES ON VIAPLAY

11. 8. 2025 | 2 min read The prima+ streaming platform has unveiled its lineup for this year's fall season.

PRIMA AIMS TO ATTRACT COMPETITORS’ VIEWERS WITH ITS AUTUMN PROGRAMMING

7. 8. 2025 | 17 min read With this autumn’s programming lineup, Prima aims to move toward more aspirational content. “We want to surprise viewers to some extent while still delivering what they expect from us,” says Prima CEO Marek Singer.

NOVA AND PRIMA PROMOTE NEW SERIES POLABÍ AND BRATŘI A SESTRY

25. 7. 2025 | 2 min read Nova and Prima have launched a promotional campaign for their new fall series. They are introducing the main characters and behind-the-scenes footage from the sets.

NOVA AND PRIMA PREPARE FOR AUTUMN BATTLE WITH SERIES BRATŘI A SESTRY AND POLABÍ

23. 6. 2025 | 2 min read A battle of television premieres is brewing for the autumn. Nova and Prima will apparently pit their new series Bratři a sestry and Polabí directly against each other.

NEW TV PRIMA SERIES: KAMARÁDI INSTEAD OF ZOO, HRDINA AND NÁHRADNÍCI WILL START

2. 10. 2024 | 3 min read Prima will launch a new series, Kamarádi, from 22 October and a day later a new detective series, Hero. The prima+ platform will also premiere a miniseries called Náhradníci.

THE COMEDY SERIES NÁRODNÍ HÁZENÁ AND NEW SERIES TANEČNÍ ARE COMING TO TV NOVA FROM VOYA

23. 9. 2024 | 2 min read Two more premiere titles will appear on TV Nova's autumn schedule from the first third of October.

THE SECOND WAVE OF AUTUMN NEWS IS COMING

23. 9. 2024 | 7 min read The tactical game Zrádci has arrived on our TV screens. Kamarádi, Taneční, Hrdina, Záhadné případy and StarDance will also be fighting for viewers.

THE START OF TV AUTUMN: NEW CRIME DRAMAS SUCCEED IN THE FIRST WEEK

2. 9. 2024 | 2 min read The most watched shows of the first week of the autumn broadcast were the new episodes of Crime Angel and the miniseries Docent.

DANIEL GRUNT, DIRECTOR GENERAL OF TV NOVA, ON THE NEW LOGO: WE ARE RETURNING TO OUR ROOTS

8. 8. 2024 | 1 min read TV Nova CEO Daniel Grunt spoke in an exclusive interview about the new logo.

PRIMA FOR AUTUMN: ZRÁDCI, DUCH, DVOJKA NA ZABITÍ, HONEYMOON OR ZOO FINALE

1. 8. 2024 | 3 min read New series of the series Duch, Dvojka na zabití, reality game Zrádci, dating show Honeymoon or the conclusion of the series ZOO. These are some of the shows on which TV Prima will base its autumn broadcasts.

ANGLO-AMERICAN TRADITION WITH GLOBAL ADVERTISING REACH OR HALLOWEEN IS ROUND THE CORNER

31. 10. 2023 | 13 min read Preparations for Halloween are at their peak. And not just in the United States where this holiday is at home. Before trick-or-treaters hit the streets, the spooky season is making its presence known in the marketing world. Every year, companies race to see who can come up with the most original campaign. Halloween has been a traditional marketing domain for years, which makes it more and more difficult for brands every year. It is therefore appropriate to recall what has already been here in the past and worked well enough to build on. While you probably won’t shudder at most of these commercials, you would certainly be shaken by the sheer amount of brilliant creativity associated with this holiday! General Mills‘ Monster Cereals (1971-1987) Halloween is an essential part of American pop culture. In our country, it is more of an adopted tradition related to the marketing of specific brands and in this context, to the advancing globalisation. In the USA we encounter a number of icons that are quite closely linked to this spooky holiday, and it is therefore not surprising that they have appeared repeatedly in TV commercials since time immemorial. Monster Cereals are breakfast cereals that are not normally sold anymore. But they always appear on store shelves during the Halloween season, and for good reason. There are several lines, and each has its own mascot. These are animated parodies of well-known horror characters. For example, Count Chocula can be none other than the eponymous Count Dracula, while the stitched-together giant Franken-Berry is a fruity paraphrase of the famous monster Dr. Frankenstein. The Boo-Berry monster reminds many of Casper the ghost or any other inhabitants of the ectoplasmic world. In short, there are a whole host of them and for many decades Monster Cereals have been intrinsically linked to Halloween celebrations. And since there have been many more of them over the years, you can still count on cereals with Count Chocula, Franken-Berry or Boo-Berry to be reliably sold out on the eve of the Day of the Dead.