To mark International Day of the Deaf on 23rd September, M6 Publicité stepped up its commitment to inclusion and accessibility by announcing the launch of its subtitling service on linear TV. The initiative aims to ensure that more TV ads are broadcast with subtitles for the deaf and people with hearing loss.
While 5 to 7 million people in France are deaf*, only 10% of ads broadcast on linear are subtitled. M6 Publicité set out to change this. For those advertisers who have never included subtitles on their TV ads before, M6 Publicité is offering the first set of subtitles on the house (conditions apply).
M6 Publicité teamed up with leaders in ad delivery, Peach and Extreme Reach, to launch this initiative on the French market.
This subtitling service is now available on all Groupe M6 channels.
* Source: Fondation Jean-Jaurès and Média’Pi with ifop – 2021
Source: egtaknowledgehub.com
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