World-renowned marketing expert Professor Byron Sharp says brands must target the entire market if they want to grow. Mass media is critical to marketing success. And there is no more mass media than television. Its reach is unsurpassed by any other media type – after all, there are nearly 7 million viewers in front of a screen every day, and television reaches 95% of the TV population on a monthly basis.
Viewers also pay much more attention to ads on TV than they do to ads on social media. And thus, TV has a major impact on sales. Television is also essential for online brands and e-commerce sites these days. Even with a lower budget, the investment pays off for small brands. Because with TV, you clearly know what you’re getting – mass impact, attention, brand recall and higher sales. So TV helps brands score and achieve their goals.
And because good scores belong with sports, ScreenVoice MAGAZINE writes this month about the Super Bowl, the most anticipated sporting event in America. The commercials aired during the final intermission are the most expensive and also the most anticipated. Find out what makes Super Bowl advertising special and which brands have managed to creatively enhance the sporting event with their commercials.
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SUPER BOWL LX ATTRACTS NEARLY 125 MILLION U.S. VIEWERS
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ADC CZECH CREATIVE AWARDS ANNOUNCES JURIES
13. 2. 2026This year’s 33rd edition of the ADC Czech Creative Awards 2026 announces the composition of its juries. The Art Directors Club Czech Republic announces the composition of the juries for the 33rd edition of the ADC Czech Creative Awards 2026. Fifty judges from across Europe will decide on the best creative works of 2025 on… Continue reading THEME OF THE MONTH: TV MAKES YOU WIN
ADVERTISING WORTHY OF THE BIG SCREEN. SQUARESPACE TEAMS UP WITH EMMA STONE AND YORGOS LANTHIMOS IN NEW COMMERCIAL
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WHY SUPER BOWL ADVERTISERS KEEP PRANKING US
8. 2. 2026As brands chase attention before kickoff, elaborate pranks risk becoming too easy to spot. Last month, photos circulated on gossip sites like TMZ and MailOnline of actor William Shatner eating a bowl of Raisin Bran in his car and clutching the cereal box as if it were his most prized possession. The bizarre paparazzi shots… Continue reading THEME OF THE MONTH: TV MAKES YOU WIN
THE MOST EFFECTIVE SUPER BOWL COMMERCIALS, RANKED BY VIEWERS
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MARK RITSON: CZECH MARKETING KNOWS WHAT TO DO AT CHRISTMAS. BUT IN JANUARY, IT FORGETS.
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SUPER BOWL LX BRINGS CELEBRITY REUNIONS AND A FRESH WAVE OF NOSTALGIA
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STARTUPJOBS TRANSFORMED THE MOVEMENT FORWARD INTO ACTION IN A NEW ADVERTISEMENT
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EVERYONE HATES ADS. EXCEPT ON SUPER BOWL SUNDAY
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YOUNG LIONS 2026 COMPETITION KICKS OFF, REGISTRATION OPENS
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CREATIVE AND MEDIA TOGETHER DRIVE ADVERTISING IMPACT
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AI IN ADVERTISING IS NOT THE HOLY GRAIL. IT SAVES TIME, BUT THE QUALITY IS LACKING.
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