TV Nova has released several new titles for the second part of the spring season. Among them are some series previously shown on the Voyo platform, such as Král Šumavy, Gumy, and Mozaika, as well as premiere episodes of established Nova programmes. These include the series Specialisté, Případy mimořádné Marty, the quiz show Superlov, and the reality show Survivor. A new addition is the docu-reality Extrémní proměny (Extreme Weight Loss), which follows the transformation of people with obesity. Additionally, a detective series Vraždy v kraji, starring Ondřej Sokol, will also be part of Nova’s spring lineup.
This year’s spring season is also the last in which Nova broadcasts the series Jedna rodina. In the autumn, it will be replaced by a new series, also intended for Tuesday and Thursday evenings, said Silvia Majeská, the Programming Director of TV Nova and TV Markíza, in an interview for MediaGuru.cz.
Following the public unveiling of Oneplay, which took place at the end of February, we also asked about what will change with its launch in the production of Voyo’s original titles, newly called Oneplay Originals, and their possible inclusion in TV Nova’s linear programming.
Questions for Silvia Majeská
The Jedna rodina series will air for the last time this spring season and will conclude this June. Do you know what will replace it starting this autumn?
Yes, we do. We are preparing a new series for the autumn. It will also air twice a week on Tuesdays and Thursdays. It is a completely new project, and we will present it in detail at the summer press conference. It is a project we are looking forward to, created by very experienced creators, and it also brings a very unique theme. The project is already in the intensive production process, and we will launch it in the autumn.
What are its chances with the viewers? Do you expect it to win the Tuesday and Thursday time slots?
We will see, we approach it with humility. In the end, the viewers will decide. It will also depend on the specific offering at that moment. However, we are bringing something different, it is not a completely traditional approach to the Tuesday and Thursday programming. So, we are full of anticipation, but at the same time, we know that there is some risk involved. However, we have a very experienced team, which should be a guarantee that everything will turn out well.
We also noted that new episodes of Kriminálka Anděl will be filmed.
Yes, Kriminálka has had a very successful season. It is primarily being written now, but it will definitely continue in the autumn broadcast.
We are talking shortly after the official introduction of the new service Oneplay, which replaces the existing Voyo. Will the strategy for bringing Voyo’s (or Oneplay’s) original titles to linear TV broadcasts change? This spring, we saw that Nova offered some Voyo Originals like Král Šumavy, Gumy, and is now also airing the series Mozaika, which was previously released on Voyo.
We are continuing with the setup we had. We offered Král Šumavy to viewers as a preview for the February anniversary of TV Nova and also as an incentive to watch the second season of Král Šumavy, which we will release on the new Oneplay service starting on 14 March. We are airing the series Gumy in the second prime-time window, and as for Mozaika, we launched it on Voyo several months in advance. We adopted a similar strategy with the series Případy mimořádné Marty. Mozaika wasn’t created under the Voyo Originals brand, but at that time, we wanted to offer Voyo viewers a quality series for the summer. Now, it has come to TV screens as planned.
With the arrival of Oneplay, the strategy doesn’t change, meaning that Voyo Originals, or now Oneplay Originals, will primarily be available only on Oneplay. Am I right?
Yes, the series we brought from Voyo Originals to television had a long gap between their release on Voyo and on TV. In the future, we will proceed in the same way, selecting when and which originals to include in television broadcasts based on the titles and opportunities. If we believe that viewers will want to enjoy a particular title and there is a suitable opportunity, we will offer them the chance to watch it on TV. However, the exclusivity period for originals on the platform will definitely not be shortened.
Will the Oneplay offering be localised for Slovak viewers, or will Voyo continue there?
In other countries within the entire CME group, we will aim to leverage the technological platform developed for Oneplay, offering viewers a range of options and features. I am convinced that it is just a matter of time before it is implemented in other countries. Each country is different. We will evaluate it based on what makes business sense. Right now, the priority is to successfully complete the migration in the Czech Republic. After that, we can talk about other countries, but it probably won’t happen this year.
Source: mediaguru.cz