The study reported that 40% of Gen Z respondents in the United States would allow AI to automatically subscribe, manage and cancel services on their behalf, compared with 20% of the broader population. The findings were based on a survey of 2,500 U.S. consumers conducted in January 2026.
Interest in AI-led subscription management increased among users already paying for AI services, with 47% expressing willingness to delegate control, rising to 52% among ChatGPT subscribers, the company said.
The report, titled “The Future of Bundling Waits for No One,” also found that 26% of Americans would allow AI to select subscriptions on their behalf to save money, while 25% would permit automated switching of services based on usage. Among Gen Z, those figures rose to 44% and 41%, respectively.
Demand for consolidated access points is also increasing. More than a third of respondents, 34%, said they would prefer a single AI interface to manage content such as video, music and news, compared with 39% of Gen Z users.
The study pointed to emerging interest in “super apps” that combine subscription management with pricing optimization. More than half of Gen Z respondents, 55%, said they would pay for a service that uses AI to negotiate better subscription rates, compared with 27% of the overall population.
“Consumers are already weaving AI into everyday life, but the next step is bigger than using it for admin and answers. It’s about letting AI make decisions and take action on their behalf, whether that’s choosing the right subscriptions, turning services on and off, or finding better deals automatically,”
said Giles Tongue, vice president of marketing at Bango.
“The question now is trust,” Tongue said. “Our research shows telcos are the most trusted to deliver an AI-led subscription experience, which puts telcos in a powerful position.”
Mobile operators ranked as the most trusted providers for AI-driven subscription management, cited by 29% of respondents and 44% of Gen Z users. Other categories, including retailers, social media platforms and financial institutions, trailed behind.
The findings suggest a shift toward AI acting as an intermediary layer between consumers and subscription services, with implications for bundling strategies and platform control in the subscription economy.
Source: newscaststudio.com