THE STRANGER THINGS EFFECT: IS IT WORTH LENGTHENING THE PAUSES BETWEEN SEASONS?

28. 6. 2026 | 2 min read The breaks between seasons of TV series have more than doubled over the last decade. According to an analysis by Ampere, whilst longer waits increase interest in the return of popular shows, they also increase the risk that some viewers will cancel their streaming subscriptions during the break.

APPLE SPENDS THE MOST, BUT OTHERS ARE GRABBING THE LIMELIGHT. WHAT DETERMINES A VIEWER’S VALUE?

31. 5. 2026 | 3 min read The highest investment in content does not automatically translate into the greatest audience attention. At the same time, streaming platforms are beginning to shift their perspective on their most valuable customers. Viewers who watch adverts and spend more time engaging with content are becoming increasingly valuable.

STREAMING DOMINATES THE SUBSCRIPTION MARKET, WITH GROWING INTEREST IN CHEAPER PACKAGES THAT INCLUDE ADS

5. 5. 2026 | 2 min read New data shows not only a growing number of subscriptions per user, but also a shift in behaviour, with people increasingly accepting adverts in exchange for a lower price. The importance of service bundling, led by HBO Max, is also on the rise, notes Erika Luzsicza of Axocom.

STUDY HIGHLIGHTS RISE OF DUAL-SCREEN BEHAVIOR DURING TV VIEWING

27. 4. 2026 | 2 min read tvScientific released its “2026 Consumer Trends Report,” positioning television as a full-funnel channel that drives discovery, trust and purchase behavior across a multiscreen environment.

MORE THAN 40 PER CENT OF CZECHS PAY FOR SUBSCRIPTIONS THEY DON’T USE

20. 4. 2026 | 2 min read According to new data,subscriptions todigital and other services are among the expenses that Czechs often lose track of. Most people pay for several services at the same time, but some of them do not use them regularly, or at all.

TWO-THIRDS OF CZECHS SUBSCRIBE TO PAY-TV, PAYING AN AVERAGE OF 460 CZK

16. 4. 2026 | 3 min read Czechs continue to spend more on pay-TV. IPTV is gaining ground, particularly among younger viewers and in large cities, according to the Atmedia index.

STUDY USA: STREAMERS STRUGGLE TO DIFFERENTIATE THEMSELVES WITH ORIGINAL PROGRAMMING

24. 3. 2026 | 4 min read YouTube is gaining ground with audiences as a `TV network’ rather than simply being a creator platform, according to Hub

STUDY USA: YOUNGER CONSUMERS MORE WILLING TO LET AI CONTROL SUBSCRIPTIONS

23. 3. 2026 | 3 min read A new report from Bango found that younger consumers are significantly more willing than the general population to let artificial intelligence manage their subscriptions, signaling a shift in how digital services may be accessed and bundled.

EUROPE IS NOT AMERICA, YOUR STRATEGY SHOULDN’T BE EITHER

8. 3. 2026 | 9 min read RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE

15. 12. 2025 | 1 min read Nearly one-third of US streaming sign-ups recorded between February 2024 and January 2025 landed in the festive window from November to January, according to new research from Ampere Analysis.

TECH GIANTS ARE GETTING INTO THE STREAMING WARS

18. 10. 2025 | 3 min read While success in streaming has been measured by subscriber numbers, this criterion may change completely in the future, notes Erik Luzsicz.

BUNDLES DRIVE STREAMING GROWTH, BUT PRICE HIKES RISK MASSIVE CANCELLATIONS, STUDY WARNS

8. 10. 2025 | 2 min read Nearly half of all streaming users in Germany now subscribe via bundles combining several services or including TV options – and this model is proving to be a powerful loyalty driver.

STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

16. 9. 2025 | 4 min read The European media market is growing thanks to streaming, online advertising and new distribution models. However, the profitability of media companies is declining and an increasing part of the market is dominated by US platforms, according to the Media Industry Outlook.

CZECHS SPEND MORE ON PAY TV, WITH A MONTHLY AVERAGE OF CZK 424

27. 5. 2025 | 2 min read In 2024, the monthly amount spent on pay TV exceeded CZK 400 for the first time. Thanks to catch-up viewing and the ability to skip adverts, IPTV has already won over half of all TV viewers.

ONEPLAY HAS 1.4 MILLION SUBSCRIBERS AFTER THE MERGER OF VOYO AND O2TV

13. 5. 2025 | 1 min read PPF reports that the newly launched Oneplay service has registered 1.4 million subscribers.

A THIRD OF CANCELLED STREAMING SUBSCRIPTIONS ARE RENEWED BY VIEWERS

5. 4. 2025 | 2 min read The return of streaming service subscribers to their original subscriptions reduces the net churn rate to below 3%, according to a study by Antenna's Erika Luzsicza, citing a study by Antenna.</strong

PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

26. 3. 2025 | 4 min read Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That's according to a new report detailing media digital trends from Deloitte.

ONEPLAY IS STARTING. WHAT’S GOING TO HAPPEN? AND IS IT BETTER TO CANCEL VOYO OR O2 TV?

10. 3. 2025 | 7 min read From Monday 10 March, a new service called Oneplay is launching, merging O2 TV and Voyo. We summarise what it will mean for subscribers to these services.