Media Club will increase the prices of TV advertising in the range from 11% to 16% next year. It presented its business policy for the next year on Thursday afternoon.
The Media Club agency, which is one of the leading TV ad market players together with TV Nova, will increase the basic ad CPP by 10% to 15% depending on the volume ordered by clients. The higher the volume, the higher the price increase. With index adjustments, the average inflation for the next year is 11-16%. Media Club’s business policy for 2022 was presented by the Sales Director, Vladimír Pořízek.
The target sales group remains 15-69 and there are no changes in the day breakdown to include prime time (5.30 pm - 11.30 pm) and off prime time (11.30 pm - 5.30 pm). The existing Total and Exclusive bundles for the 15-69 target group and the child bundle 4-14 still apply. All existing TV stations in Media Club’s portfolio continue. The proportion of represented stations in the ad sales in the Exclusive and Total bundles is going to change from January depending on the current TV station ratings. Same as last year, commercial messages could be bought through a common purchase on all TV stations represented by Media Club.
Media Club also wants to continue connecting individual media types and will include the eGRP metrics in TV sales. For next year, it introduces bundles for various target groups of clients. Clients will be able to select multiple bundles. In total, 25 target groups are defined (by age, gender, etc.) and individual TV stations will be represented there by selected target groups. This should improve affinity of ad campaigns. “Any bundle is designed to maximise reach and affinity of campaigns in the relevant target group thanks to digital eGRP,” said Pořízek.
Season indices are increased for July-September and for the first part of December (1 - 24 December). The extra fee for super break (broadcast at 8.15 pm) is increased by 20%.
Source: mediaguru.cz
