MEDIA CLUB TO KEEP ONLINE ADVERTISING PRICES, CANCEL BONUSES

9. 5. 2023 | 12 min read The acquisition of Impression Media will see Media Club increase its reach in the online advertising market. Advertising prices will remain unchanged in the joint offer, but agency bonuses will be removed.

MEDIA CLUB USES ARTIFICIAL INTELLIGENCE TO DISTRIBUTE TV CAMPAIGNS

7. 11. 2022 | 7 min read Media Club deploys artificial intelligence to optimise TV campaigns. this enables it to better tailor client campaigns to 25 defined target groups.

AD SKIPPING RESTRICTIONS RETURNED TWO THIRDS OF GRPS

13. 9. 2022 | 8 min read Media Club is satisfied with the introduction of ad skipping restrictions in the return view of IPTV operators, according to the first month results. According to Prima Group commercial director Vladimír Pořízek, about two first of GRPS ad returns have been made.

UNIFORM MEASUREMENT FOR TV AND ONLINE VIDEO ADCROSS TO EXPAND

13. 4. 2022 | 4 min read Media Club and Nielsen Admosphere are working on the further development of cross-platform TV and video advertising measurement AdCross.

PRIMA PREPARING PAID VIDEO LIBRARY TO MAKE NEW SPACE FOR ADVERTISING

2. 11. 2021 | 16 min read Prima, the second largest commercial TV in the Czech Republic, prepares its paid on-line video library through which it will seek to address more viewers and offer more ad space to its advertisers.

MEDIA CLUB BETTING ON TOTAL VIDEO. IT WILL STOP GRPS OUTFLOW IN TIME-SHIFTED VIEWING

1. 11. 2021 | 7 min read Video advertising will be an integral part of TV ad sales of Media Club from 2022. Media Club wants to prevent losing ad GRPs in time-shifted viewing, describes Prima’s COO, Vladimír Pořízek.

MEDIA CLUB WILL INCREASE AD PRICES FOR 2022 BY 11-16%

21. 10. 2021 | 2 min read Media Club will increase the prices of TV advertising in the range from 11% to 16% next year. It presented its business policy for the next year on Thursday afternoon.