The new campaign for the Czech kimchi brand Beavia, "So take me!", starts on 15 January.

The Czech fermented food brand Beavia is launching its first television campaign. From 15 January, it will run as a sponsorship message on television under the slogan "So take me!". This is the brand's first introduction to television audiences, with the aim of presenting Beavia kimchi as a natural part of everyday eating.

"We see entering television communication as a natural step in the brand's growth. We didn't want to explain what kimchi is, but to show that it has its place in everyday life. The campaign is based on a simple message: cravings come at unexpected moments, and Beavia is always there," says Kamila Lhotáková, marketing director at Beavia.

The short commercial captures a moment from our everyday lives that we all know. We're feeling peckish and standing in front of the open fridge for the third time, looking for something tasty to eat. "The slogan 'So take me!' makes the decision easier and tells us exactly what to reach for. Beavia kimchi is no longer just for special occasions, but is an everyday part of our taste palette. It is precisely this lightness, juiciness and naturalness of choice that we wanted to convey in our first television campaign," adds Lhotáková.

Customers will encounter the new communication in television sponsorship, online videos, banners and directly in stores. The creative concept was developed by the marketing agency Czech Promotion. The commercial and key visuals were created in collaboration with the Impresa Films studio.

Source: mediaguru.cz