STRONG EMOTIONS LEAD TO STRONG RESULTS, SAYS NEW SCREENFORCE STUDY

14. 6. 2026 | 5 min read The new Screenforce study, entitled Follow the Feelings – Emotional Advertising as an Effectiveness Booster, explores the full spectrum of emotions, their practical significance and a detailed understanding of creative approaches to advertising.

CZECH BRAND KIMCHI BEAVIA IS HEADING TO TELEVISION

16. 1. 2026 | 2 min read The new campaign for the Czech kimchi brand Beavia, "So take me!", starts on 15 January.

ADVERTISING BREAKS ON PRIMA REMAIN LONG: PRICE INCREASE NEEDED

20. 10. 2025 | 13 min read Jan Čadek, CCO of Media Club, explains the double-digit increase in television advertising prices for 2026 and describes developments in the advertising market and Media Club’s plans.